{"id":98170,"date":"2021-07-12T15:34:40","date_gmt":"2021-07-12T14:34:40","guid":{"rendered":"https:\/\/evc.extramilecommunications.dev\/blockchain-the-answer-to-the-future-of-retail\/"},"modified":"2024-07-02T15:08:30","modified_gmt":"2024-07-02T14:08:30","slug":"blockchain-the-answer-to-the-future-of-retail","status":"publish","type":"post","link":"https:\/\/www.evcargo.com\/fr\/blockchain-the-answer-to-the-future-of-retail\/","title":{"rendered":"Blockchain \u2013 La r\u00e9ponse \u00e0 l\u2019avenir du commerce de d\u00e9tail ?"},"content":{"rendered":"<p>Tout le monde parle de la blockchain ces jours-ci, certains la consid\u00e8rent m\u00eame comme la prochaine technologie disruptive qui va r\u00e9volutionner le secteur de la vente au d\u00e9tail. L&#039;impact de la blockchain sur les services financiers est bien connu. L&#039;utilisation des crypto-monnaies a domin\u00e9 l&#039;actualit\u00e9 m\u00eame si beaucoup ne comprennent pas la technologie qui la sous-tend. De plus en plus, l&#039;utilisation de la technologie blockchain en dehors des services financiers devient \u00e9galement plus fr\u00e9quente et plus importante, en particulier dans des secteurs tels que la sant\u00e9, l&#039;industrie manufacturi\u00e8re et la logistique.<\/p>\n<p>Lors d&#039;un r\u00e9cent \u00e9v\u00e9nement organis\u00e9 par la Chambre de commerce britannique \u00e0 Hong Kong, des discussions ont eu lieu sur l&#039;application de la technologie blockchain dans le secteur de la vente au d\u00e9tail. La taille du march\u00e9 mondial de la blockchain dans le commerce de d\u00e9tail \u00e9tait \u00e9valu\u00e9e \u00e0 1444 millions USD en 2017 et devrait atteindre 1442,3 milliards USD d&#039;ici 2023. L&#039;intervenant, Daniel Kwong, directeur de la technologie et de l&#039;innovation (CITIC Telecom), a d\u00e9crit comment la blockchain am\u00e9liore le processus du r\u00e9seau de la cha\u00eene d&#039;approvisionnement de d\u00e9tail, surmontant les probl\u00e8mes traditionnels de tra\u00e7abilit\u00e9, de conformit\u00e9, de flexibilit\u00e9 et de gestion des parties prenantes.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Comment la blockchain peut-elle profiter aux d\u00e9taillants<\/strong><\/span><\/p>\n<p>Avantages de la blockchain<\/p>\n<ul>\n<li>Augmentation de la transparence et de la confiance des consommateurs<\/li>\n<li>Acc\u00e9l\u00e9rez la livraison et permettez une logistique plus fluide<\/li>\n<li>Garantir l&#039;authenticit\u00e9 et r\u00e9duire les contrefa\u00e7ons<\/li>\n<\/ul>\n<p>Capacit\u00e9s de la blockchain<\/p>\n<ul>\n<li>Auditabilit\u00e9 \u2013 fournir une piste d\u2019audit compl\u00e8te des donn\u00e9es au sein de la cha\u00eene d\u2019approvisionnement<\/li>\n<li>Immuabilit\u00e9 \u2013 toutes les transactions sont horodat\u00e9es et infalsifiables<\/li>\n<li>Contrats intelligents \u2013 suivi des donn\u00e9es en temps r\u00e9el<\/li>\n<li>D\u00e9sinterm\u00e9diation \u2013 permettre des interactions entre pairs bas\u00e9es sur des signatures num\u00e9riques<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><strong>Cas d&#039;utilisation pour la vente au d\u00e9tail<\/strong><\/span><\/p>\n<p>Walmart utilise la blockchain en Chine pour collecter des informations sur le porc. Les employ\u00e9s des fermes porcines scannent les images des rapports d&#039;inspection des fermes et des certificats sanitaires, qui sont ensuite stock\u00e9s dans la blockchain. Les livreurs t\u00e9l\u00e9chargent les documents d&#039;exp\u00e9dition avec des photos. Les consommateurs peuvent ensuite scanner un code unique appliqu\u00e9 sur l&#039;emballage afin de r\u00e9cup\u00e9rer tous les d\u00e9tails relatifs \u00e0 cet article sp\u00e9cifique.<\/p>\n<p>Chow Tai Fook Jewelry collabore avec le GIA (Gemological Institute of America) pour fournir des rapports de classement de diamants num\u00e9riques afin qu&#039;aucun certificat physique ne soit requis. Les informations \u00e9crites directement dans la blockchain comprennent des \u00e9l\u00e9ments tels que la source, le fournisseur, la taille et le polissage. Les consommateurs peuvent ensuite recevoir des rapports sur chaque diamant directement sur leur smartphone.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Dans quelle mesure la blockchain est-elle s\u00e9curis\u00e9e\u00a0?<\/strong><\/span><\/p>\n<p>La technologie blockchain est encore \u00e0 ses d\u00e9buts, mais elle pr\u00e9sente un potentiel consid\u00e9rable, car elle commence \u00e0 d\u00e9velopper la confiance au sein du secteur de la cha\u00eene d&#039;approvisionnement de d\u00e9tail. Les enregistrements d&#039;une blockchain sont s\u00e9curis\u00e9s par cryptographie, les participants au r\u00e9seau ont leurs propres cl\u00e9s priv\u00e9es qui sont attribu\u00e9es aux transactions qu&#039;ils effectuent et agissent comme une signature num\u00e9rique personnelle. Si un enregistrement est modifi\u00e9, la signature deviendra invalide et le r\u00e9seau homologue sera averti. Une notification pr\u00e9coce est essentielle pour \u00e9viter d&#039;autres dommages. Gr\u00e2ce \u00e0 ces capacit\u00e9s, votre r\u00e9seau blockchain b\u00e9n\u00e9ficiera de la protection suppl\u00e9mentaire dont il a besoin pour pr\u00e9venir les attaques. Cependant, la blockchain est toujours aussi vuln\u00e9rable que les r\u00e9seaux traditionnels aux actions des personnes qui l&#039;utilisent. Si un utilisateur perd ou se fait voler son mot de passe, la blockchain pourrait \u00eatre compromise.<\/p>\n<p>Adoptons la blockchain pour fa\u00e7onner l\u2019avenir du commerce de d\u00e9tail et investissons du temps et des ressources pour explorer les opportunit\u00e9s et les sc\u00e9narios pour votre organisation.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tout le monde parle de la blockchain ces jours-ci, certains la consid\u00e8rent m\u00eame comme la prochaine technologie disruptive qui va changer le secteur de la vente au d\u00e9tail.<\/p>","protected":false},"author":5,"featured_media":183298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[206],"postlocation":[],"posttype":[],"postservice":[],"class_list":["post-98170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blockchain \u2013 The Answer to the Future of Retail? 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