{"id":98182,"date":"2021-07-12T15:34:40","date_gmt":"2021-07-12T14:34:40","guid":{"rendered":"https:\/\/evc.extramilecommunications.dev\/figuring-out-fast-fashion\/"},"modified":"2024-07-02T15:08:30","modified_gmt":"2024-07-02T14:08:30","slug":"figuring-out-fast-fashion","status":"publish","type":"post","link":"https:\/\/www.evcargo.com\/fr\/figuring-out-fast-fashion\/","title":{"rendered":"Comprendre la Fast Fashion"},"content":{"rendered":"

Les v\u00eatements ont toujours \u00e9t\u00e9 une n\u00e9cessit\u00e9. Cependant, notre d\u00e9sir de mode et la disponibilit\u00e9 de v\u00eatements bon march\u00e9 ont entra\u00een\u00e9 un quasi-doublement des ventes mondiales de v\u00eatements au cours des 15 derni\u00e8res ann\u00e9es. La valeur de l'industrie de la mode pour l'\u00e9conomie mondiale est \u00e9norme. Cependant, le co\u00fbt pour notre plan\u00e8te et ses habitants est encore plus \u00e9lev\u00e9.<\/p>\n

La fa\u00e7on dont nous produisons, utilisons et jetons nos v\u00eatements fait de cette industrie l'une des plus polluantes au monde. Les ressources utilis\u00e9es pour fabriquer les v\u00eatements sont en grande partie non renouvelables et une grande partie d'entre elles sont jet\u00e9es dans un d\u00e9lai tr\u00e8s court.<\/p>\n

Les statistiques sont choquantes, par exemple, 1,5 billion de litres d'eau et 23% de tous les produits chimiques produits dans le monde sont utilis\u00e9s par l'industrie de la mode chaque ann\u00e9e<\/a>Les eaux us\u00e9es issues de ce processus sont souvent d\u00e9vers\u00e9es dans les cours d\u2019eau sans aucun traitement, ce qui affecte la sant\u00e9 de la vie aquatique et des populations riveraines. Le lavage de v\u00eatements neufs lib\u00e8re des tonnes de fibres microplastiques qui finissent dans la mer, et des millions d\u2019arbres sont abattus pour faire place \u00e0 des plantations destin\u00e9es \u00e0 la fabrication de fibres textiles. Ces statistiques ne concernent que le processus de fabrication. Ensuite, les v\u00eatements sont exp\u00e9di\u00e9s ou transport\u00e9s par avion jusqu\u2019\u00e0 leur client final \u00e0 des milliers de kilom\u00e8tres \u00e0 travers le monde, la majorit\u00e9 d\u2019entre eux finissant dans une d\u00e9charge ou \u00e9tant incin\u00e9r\u00e9s dans les trois ans.<\/p>\n

L\u2019industrie et ses clients reconnaissent de plus en plus que si nous n\u2019agissons pas, les cons\u00e9quences de nos habitudes d\u2019achat seront d\u00e9sastreuses. L\u2019introduction de mat\u00e9riaux durables et l\u2019am\u00e9lioration de l\u2019efficacit\u00e9 des processus peuvent r\u00e9duire consid\u00e9rablement les impacts n\u00e9gatifs. Cependant, cela doit aller de pair avec un syst\u00e8me de r\u00e9duction des d\u00e9chets r\u00e9sultant de la transformation de l\u2019\u00e9conomie lin\u00e9aire traditionnelle (extraire, fabriquer, jeter) en une \u00e9conomie circulaire. Une \u00e9conomie circulaire est une \u00e9conomie dans laquelle les ressources sont utilis\u00e9es le plus longtemps possible. Il faut en extraire la valeur maximale pendant leur utilisation, puis r\u00e9cup\u00e9rer et r\u00e9g\u00e9n\u00e9rer les mat\u00e9riaux \u00e0 la fin de la vie d\u2019un v\u00eatement, afin qu\u2019ils r\u00e9int\u00e8grent l\u2019\u00e9conomie et ne finissent jamais comme d\u00e9chet.<\/p>\n

Pour y parvenir, la cha\u00eene de valeur de tous les v\u00eatements doit \u00eatre int\u00e9gr\u00e9e dans leur conception. Il faut veiller \u00e0 ce que les mati\u00e8res premi\u00e8res utilis\u00e9es soient non seulement produites de mani\u00e8re durable, mais aussi \u00e0 ce qu'elles cr\u00e9ent des v\u00eatements de qualit\u00e9, durables, con\u00e7us pour durer et pouvant \u00eatre recycl\u00e9s une fois qu'ils atteignent la fin de leur vie utile.<\/p>\n

L\u2019ampleur de ce d\u00e9fi ne peut \u00eatre sous-estim\u00e9e et des progr\u00e8s significatifs doivent \u00eatre r\u00e9alis\u00e9s en termes d\u2019innovation textile afin de cr\u00e9er des tissus \u00e0 faible impact et hautement recyclables. Il faut changer les attitudes des consommateurs en mati\u00e8re d\u2019achats, en leur donnant la possibilit\u00e9 de louer des v\u00eatements, d\u2019acheter des articles durables, de haute qualit\u00e9 et personnalis\u00e9s en termes de style et de coupe ou de proposer des v\u00eatements d\u2019occasion de qualit\u00e9, qui ont \u00e9t\u00e9 remis \u00e0 neuf. L\u2019infrastructure de r\u00e9cup\u00e9ration des v\u00eatements en fin de vie doit \u00e9galement \u00eatre renforc\u00e9e en cr\u00e9ant une cha\u00eene d\u2019approvisionnement en fin de vie, qui offre des services de collecte et de retour \u00e0 grande \u00e9chelle.<\/p>\n

Un tel changement doit \u00eatre le fruit d\u2019un effort mondial, avec des acteurs cl\u00e9s du secteur qui d\u00e9finissent l\u2019ordre du jour et des projets intersectoriels qui facilitent l\u2019innovation, la collaboration et la visibilit\u00e9. Avec cette approche, l\u2019\u00e9conomie circulaire a le potentiel de produire les impacts \u00e9conomiques et environnementaux positifs que les d\u00e9taillants et leurs clients souhaitent.<\/p>","protected":false},"excerpt":{"rendered":"

Les v\u00eatements ont toujours \u00e9t\u00e9 une n\u00e9cessit\u00e9 ; cependant, notre d\u00e9sir de mode et la disponibilit\u00e9 de v\u00eatements bon march\u00e9 ont entra\u00een\u00e9 une multiplication par deux des ventes mondiales de v\u00eatements au cours des 15 derni\u00e8res ann\u00e9es.<\/p>","protected":false},"author":5,"featured_media":183303,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[207],"postlocation":[],"posttype":[],"postservice":[],"class_list":["post-98182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-industries"],"acf":[],"yoast_head":"\nFiguring out Fast Fashion - EV Cargo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evcargo.com\/fr\/figuring-out-fast-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Figuring out Fast Fashion - 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