{"id":98200,"date":"2021-07-12T15:34:40","date_gmt":"2021-07-12T14:34:40","guid":{"rendered":"https:\/\/evc.extramilecommunications.dev\/responsible-supply-chain-the-growing-demand-of-ethical-fashion\/"},"modified":"2024-07-02T15:08:30","modified_gmt":"2024-07-02T14:08:30","slug":"responsible-supply-chain-the-growing-demand-of-ethical-fashion","status":"publish","type":"post","link":"https:\/\/www.evcargo.com\/fr\/responsible-supply-chain-the-growing-demand-of-ethical-fashion\/","title":{"rendered":"Cha\u00eene d\u2019approvisionnement responsable \u2013 La demande croissante de mode \u00e9thique"},"content":{"rendered":"

Les consommateurs sont de plus en plus conscients de l\u2019impact environnemental de leurs choix de mode ; des microplastiques p\u00e9n\u00e9trant dans le syst\u00e8me aquatique aux conditions de travail dans les usines de v\u00eatements, le consommateur conscient est en hausse.<\/p>\n

UN \u00c9tude britannique de Morgan Stanley<\/a> L'\u00e9tude a montr\u00e9 que, lors du choix des d\u00e9taillants de v\u00eatements, 511 personnes interrog\u00e9es ont d\u00e9clar\u00e9 que les crit\u00e8res \u00e9thiques \u00e9taient quelque peu ou tr\u00e8s importants, contre seulement 131 personnes interrog\u00e9es qui ont d\u00e9clar\u00e9 qu'ils n'\u00e9taient pas tr\u00e8s importants ou pas du tout importants. Google Trends indique que les recherches autour de la \u00ab mode \u00e9thique \u00bb et de la \u00ab mode durable \u00bb ont plus que doubl\u00e9 au cours des cinq derni\u00e8res ann\u00e9es.<\/p>\n

\u00c0 mesure que l\u2019impact environnemental de l\u2019industrie de la mode est de plus en plus pris en compte, les d\u00e9penses des consommateurs en faveur de marques durables et \u00e9thiques continueront d\u2019augmenter. Le consommateur a d\u00e9sormais le pouvoir d\u2019influencer un avenir de la mode plus durable et la cr\u00e9ation d\u2019une cha\u00eene d\u2019approvisionnement respectueuse de l\u2019environnement devrait donc figurer en t\u00eate des priorit\u00e9s des d\u00e9taillants. concevoir, fabriquer et distribuer la mode de mani\u00e8re durable et \u00e9thique<\/a>.<\/p>\n

Certains des plus grands probl\u00e8mes de durabilit\u00e9 et d'\u00e9thique dans l'industrie de la mode concernent la consommation de ressources, la pollution et la protection des travailleurs. Examinons quelques faits et chiffres...<\/p>\n

Consommation des ressources <\/strong><\/p>\n

\u00a0<\/strong>L\u2019industrie de la mode consomme \u00e9norm\u00e9ment d\u2019eau et d\u2019autres ressources. En fait, 1,5 trillion de litres d\u2019eau sont utilis\u00e9s chaque ann\u00e9e, ce qui n\u2019est pas surprenant puisque 200 tonnes d\u2019eau douce sont n\u00e9cessaires pour teindre une seule tonne de tissu. D\u2019autres ressources naturelles telles que les arbres sont \u00e9galement impliqu\u00e9es dans la production de v\u00eatements : 70 millions d\u2019arbres sont abattus chaque ann\u00e9e et 301 millions de fils de rayonne et de viscose proviennent de for\u00eats anciennes et menac\u00e9es.<\/p>\n

Et ce n\u2019est pas seulement l\u2019eau qui est consomm\u00e9e en grandes quantit\u00e9s : les combustibles fossiles sont \u00e9galement impliqu\u00e9s dans la production de v\u00eatements : 70 millions de barils de p\u00e9trole sont utilis\u00e9s chaque ann\u00e9e pour produire du polyester, un mat\u00e9riau largement utilis\u00e9 dans les v\u00eatements.<\/p>\n

Les chiffres parlent d\u2019eux-m\u00eames : les marques ont tout int\u00e9r\u00eat \u00e0 changer les choses. Certaines d\u2019entre elles adoptent d\u00e9j\u00e0 des m\u00e9thodes innovantes pour r\u00e9duire leur consommation de ressources, comme l\u2019utilisation de d\u00e9chets agricoles comme les feuilles et les \u00e9corces pour cr\u00e9er des alternatives textiles plus \u00e9cologiques, ou encore l\u2019exploration de sources alternatives de teintures \u00e0 base de bact\u00e9ries. Ces changements peuvent sembler modestes, mais \u00e0 grande \u00e9chelle, ils peuvent avoir un impact consid\u00e9rable.<\/p>\n

Pollution de l'environnement <\/strong><\/p>\n

L\u2019industrie de la mode est le deuxi\u00e8me plus grand pollueur au monde apr\u00e8s le p\u00e9trole. Ainsi, \u00e0 mesure que l\u2019industrie se d\u00e9veloppe et que la mode rapide prend de l\u2019ampleur, les dommages environnementaux vont \u00e9galement augmenter. 901 TP3T de pollution industrielle des eaux proviennent du traitement et de la teinture des textiles, sans compter les 190 000 fibres microplastiques textiles qui p\u00e9n\u00e8trent dans les oc\u00e9ans chaque ann\u00e9e lors du lavage des v\u00eatements. Pour chaque kilo de tissu produit, 93 kg de gaz \u00e0 effet de serre sont g\u00e9n\u00e9r\u00e9s. Il est assez impressionnant de penser \u00e0 l\u2019ampleur de l\u2019impact de cette industrie.<\/p>\n

Il n\u2019est pas surprenant que la sant\u00e9 de l\u2019environnement ait un impact sur notre propre sant\u00e9. La pollution de l\u2019eau et de l\u2019air se r\u00e9percute sur nos syst\u00e8mes alimentaires. Il est donc urgent de prot\u00e9ger l\u2019environnement, mais aussi de nous prot\u00e9ger nous-m\u00eames. Heureusement, les marques et les d\u00e9taillants sont bien plac\u00e9s pour contribuer \u00e0 la pr\u00e9servation de l\u2019environnement. En investissant dans des mat\u00e9riaux respectueux de l\u2019environnement, en surveillant et en r\u00e9duisant leur consommation d\u2019\u00e9nergie et en r\u00e9duisant leur utilisation de produits chimiques, les d\u00e9taillants peuvent r\u00e9duire leur empreinte carbone. \u00c0 l\u2019\u00e8re du consommateur responsable, les marques et les d\u00e9taillants ont \u00e9galement la responsabilit\u00e9 de devenir plus transparents sur leurs processus et politiques environnementales.<\/p>\n

Protection des employ\u00e9s\u00a0 <\/strong><\/p>\n

Les fabricants de v\u00eatements sont g\u00e9n\u00e9ralement bas\u00e9s dans des pays moins d\u00e9velopp\u00e9s afin de r\u00e9duire les co\u00fbts de production. Dans certaines r\u00e9gions, les ouvriers sont expos\u00e9s \u00e0 des conditions de travail injustes, \u00e0 des environnements de travail dangereux, \u00e0 une incidence \u00e9lev\u00e9e d'accidents du travail et \u00e0 un risque \u00e9lev\u00e9 de d\u00e9velopper des maladies professionnelles. En 2013, la trag\u00e9die du Rana Plaza, l'effondrement d'une usine au Bangladesh, a fait plus de 1 500 morts et plus de 2 500 bless\u00e9s, et a provoqu\u00e9 l'indignation des marques de mode qui y produisaient leurs produits.<\/p>\n

Il incombe aux marques de prot\u00e9ger leurs employ\u00e9s, de garantir des pratiques de travail \u00e9quitables, de traiter les travailleurs de mani\u00e8re \u00e9thique et morale et de mettre en \u0153uvre des mesures de s\u00e9curit\u00e9 appropri\u00e9es. Les d\u00e9taillants ont \u00e9galement la responsabilit\u00e9 de s'assurer que leurs fournisseurs s'engagent dans des processus de fabrication \u00e9thiques et sont transparents avec leurs clients sur la provenance de leurs v\u00eatements.<\/p>\n

Conclusion<\/strong><\/p>\n

Avec l'essor du consommateur responsable, les d\u00e9taillants et les marques ont la responsabilit\u00e9 de veiller \u00e0 adopter des pratiques \u00e9thiques et durables. Et il ne s'agit pas seulement de gagner plus d'argent et de gagner plus de clients : il s'agit de cr\u00e9er un avenir meilleur et de minimiser l'impact sur l'environnement pour le bien commun et de transmettre cet \u00e9tat d'esprit \u00e0 leurs clients.<\/p>\n

L\u2019industrie de la mode a l\u2019occasion de poser les bases d\u2019un avenir plus propre et moins gaspilleur. Les acteurs de l\u2019industrie doivent travailler ensemble pour sensibiliser les gens aux probl\u00e8mes environnementaux. Il reste encore beaucoup \u00e0 faire, mais si tout le monde s\u2019unit et apporte de petits changements, l\u2019impact \u00e0 long terme peut \u00eatre consid\u00e9rable.<\/p>","protected":false},"excerpt":{"rendered":"

Les consommateurs sont de plus en plus conscients de l\u2019impact environnemental de leurs choix de mode ; des microplastiques p\u00e9n\u00e9trant dans le syst\u00e8me aquatique aux conditions de travail dans les usines de v\u00eatements, le consommateur conscient est en hausse.<\/p>","protected":false},"author":5,"featured_media":183295,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[207],"postlocation":[],"posttype":[],"postservice":[],"class_list":["post-98200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-industries"],"acf":[],"yoast_head":"\nResponsible Supply Chain \u2013 The Growing Demand of Ethical Fashion - EV Cargo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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