{"id":98217,"date":"2021-07-12T15:35:00","date_gmt":"2021-07-12T14:35:00","guid":{"rendered":"https:\/\/evc.extramilecommunications.dev\/how-rpa-and-ipa-are-driving-retail-business-transformation\/"},"modified":"2024-07-02T15:08:28","modified_gmt":"2024-07-02T14:08:28","slug":"how-rpa-and-ipa-are-driving-retail-business-transformation","status":"publish","type":"post","link":"https:\/\/www.evcargo.com\/fr\/how-rpa-and-ipa-are-driving-retail-business-transformation\/","title":{"rendered":"Comment RPA et IPA stimulent la transformation du commerce de d\u00e9tail"},"content":{"rendered":"

Le rythme du commerce de d\u00e9tail s\u2019est consid\u00e9rablement acc\u00e9l\u00e9r\u00e9 au cours des derni\u00e8res d\u00e9cennies. La technologie a ouvert la voie \u00e0 une connectivit\u00e9 accrue et, associ\u00e9e \u00e0 une demande accrue des clients pour une livraison plus rapide et une meilleure exp\u00e9rience, la pression s\u2019exerce sur les d\u00e9taillants pour r\u00e9pondre \u00e0 leurs attentes. Il est plus important que jamais pour les d\u00e9taillants de r\u00e9fl\u00e9chir aux moyens d\u2019\u00e9voluer pour suivre le rythme du changement. L\u2019automatisation est l\u2019un des domaines dans lesquels ils peuvent y parvenir.<\/p>\n

Les processus automatis\u00e9s font partie des activit\u00e9s des entreprises depuis des ann\u00e9es, mais ils peuvent v\u00e9ritablement am\u00e9liorer l\u2019efficacit\u00e9 dans tous les domaines d\u2019activit\u00e9. L\u2019automatisation robotis\u00e9e des processus (RPA) et l\u2019automatisation intelligente des processus (IPA) sont deux domaines d\u2019automatisation qui continuent de stimuler la transformation des entreprises. Alors, de quoi s\u2019agit-il et comment peuvent-ils transformer le commerce de d\u00e9tail ?<\/p>\n

Qu'est-ce que l'automatisation des processus robotis\u00e9s ?<\/strong><\/h2>\n

\u00ab \u00c0 l\u2019origine, la RPA \u00e9tait con\u00e7ue pour effectuer des t\u00e2ches administratives \u00e0 l\u2019aide d\u2019ensembles de r\u00e8gles statiques et de macros sophistiqu\u00e9es. Aujourd\u2019hui, elle \u00e9volue pour r\u00e9aliser des fonctions plus avanc\u00e9es, telles que l\u2019analyse d\u2019ensembles de donn\u00e9es non structur\u00e9es \u00e0 l\u2019aide du traitement du langage naturel et de l\u2019analyse de contenu. \u00bb <\/em>\u2013 Price Waterhouse Coopers<\/p>\n

L\u2019enqu\u00eate de KPMG sur l\u2019innovation dans le secteur des technologies a class\u00e9 la RPA au deuxi\u00e8me rang des technologies consid\u00e9r\u00e9es par les leaders du secteur comme ayant le plus grand potentiel de transformation future des entreprises et de cr\u00e9ation de valeur \u00e0 long terme. En outre, la robotique, notamment les v\u00e9hicules autonomes, se classe au quatri\u00e8me rang. Cela t\u00e9moigne certainement d\u2019une tendance \u00e0 l\u2019automatisation et d\u2019une perception selon laquelle l\u2019\u00e9limination de l\u2019\u00e9l\u00e9ment humain des t\u00e2ches quotidiennes permettra la r\u00e9ussite future.<\/p>\n

Mais le RPA n\u2019est pas un concept nouveau. Comme de nombreux domaines d\u2019innovation technologique mis en \u00e9vidence dans l\u2019enqu\u00eate de KPMG, tels que l\u2019IA, l\u2019apprentissage automatique et l\u2019IoT, le RPA a toujours exist\u00e9, mais son application a \u00e9volu\u00e9 au fil du temps. Ainsi, si beaucoup d\u2019entre nous connaissent l\u2019utilisation de macros dans une feuille de calcul Excel, nous sommes peut-\u00eatre moins nombreux \u00e0 consid\u00e9rer qu\u2019il s\u2019agit d\u2019une forme de RPA. Les leaders du secteur consid\u00e8rent d\u00e9sormais que le RPA a un grand potentiel en raison de son \u00e9volution vers la prise de d\u00e9cisions commerciales et informatiques qui pourraient autrement \u00eatre prises par une personne. L\u2019\u00e9volution du RPA a co\u00efncid\u00e9 avec les avanc\u00e9es d\u2019autres technologies, telles que le traitement du langage naturel, l\u2019IA et l\u2019apprentissage automatique. Ces technologies font d\u00e9sormais partie du m\u00eame d\u00e9bat. L\u2019avancement de ces technologies nous a conduits l\u00e0 o\u00f9 nous en sommes aujourd\u2019hui : un niveau plus avanc\u00e9 de RPA, connu sous le nom d\u2019IPA.<\/p>\n

Qu\u2019est-ce que l\u2019automatisation intelligente des processus ?<\/strong><\/h2>\n

\u00ab L\u2019IPA permet de sortir le robot de l\u2019humain. \u00c0 la base, l\u2019IPA est un ensemble de nouvelles technologies qui combinent une refonte fondamentale des processus avec l\u2019automatisation des processus robotis\u00e9s et l\u2019apprentissage automatique. Il s\u2019agit d\u2019une suite d\u2019am\u00e9liorations des processus m\u00e9tier et d\u2019outils de nouvelle g\u00e9n\u00e9ration qui aident le travailleur intellectuel en supprimant les t\u00e2ches r\u00e9p\u00e9titives, reproductibles et routini\u00e8res. \u00bb<\/em> \u2013 McKinsey<\/p>\n

La principale diff\u00e9rence entre les deux types d\u2019automatisation est que la RPA est souvent bas\u00e9e sur un logiciel, imitant les actions humaines, tandis que l\u2019IPA est la simulation de l\u2019intelligence humaine par des machines. Le terme le plus courant est bien s\u00fbr \u00ab intelligence artificielle \u00bb. Et c\u2019est la prochaine \u00e9tape pour les entreprises : 47 % des organisations num\u00e9riquement matures ou celles qui ont des pratiques num\u00e9riques avanc\u00e9es ont d\u00e9clar\u00e9 avoir une strat\u00e9gie d'IA d\u00e9finie<\/a>.<\/p>\n

Lorsqu'elle est d\u00e9ploy\u00e9e correctement, l'automatisation peut transformer les processus commerciaux, en particulier dans le commerce de d\u00e9tail, en cr\u00e9ant des gains d'efficacit\u00e9 et en rationalisant les processus.<\/p>\n

Comment l\u2019automatisation favorise-t-elle la transformation des entreprises ?<\/strong><\/h2>\n

Comme pour toute nouvelle technologie en \u00e9volution, il est important de ne pas se laisser emporter par le mouvement. Quel que soit le secteur, les entreprises doivent consid\u00e9rer les technologies en partant du principe qu'elles apporteront une valeur ajout\u00e9e \u00e0 l'entreprise et r\u00e9soudront un probl\u00e8me. Contrairement \u00e0 de nombreuses id\u00e9es re\u00e7ues, l'automatisation ne doit pas n\u00e9cessairement supprimer la prise de d\u00e9cision et le contr\u00f4le. En fait, lorsqu'elle est utilis\u00e9e de mani\u00e8re appropri\u00e9e, elle peut am\u00e9liorer les processus et permettre aux d\u00e9taillants de prendre des d\u00e9cisions \u00e9clair\u00e9es concernant leur cha\u00eene d'approvisionnement.<\/p>\n

Dans le secteur de la vente au d\u00e9tail, d\u2019\u00e9normes quantit\u00e9s de donn\u00e9es sont g\u00e9n\u00e9r\u00e9es chaque jour. Des donn\u00e9es des fournisseurs aux mesures des emballages, la valeur de ces donn\u00e9es peut souvent \u00eatre perdue si elles sont trait\u00e9es par des humains. L\u2019automatisation, et en particulier l\u2019IA, peuvent \u00eatre utilis\u00e9es pour int\u00e9grer les donn\u00e9es produites tout au long de la cha\u00eene d\u2019approvisionnement. Le syst\u00e8me peut utiliser les renseignements qu\u2019il a recueillis pour signaler les risques avant m\u00eame que les d\u00e9taillants ne s\u2019en rendent compte, ce qui leur permet d\u2019agir en amont avant que la cha\u00eene d\u2019approvisionnement, et donc l\u2019exp\u00e9rience du client final, ne soient affect\u00e9es.<\/p>\n

L\u2019automatisation ne repr\u00e9sente pas une menace \u00e9norme pour la main-d\u2019\u0153uvre si elle est utilis\u00e9e de mani\u00e8re appropri\u00e9e. De nombreux d\u00e9taillants utilisent d\u00e9j\u00e0 des machines automatis\u00e9es dans l\u2019entrep\u00f4t pour effectuer des t\u00e2ches telles que le d\u00e9placement des marchandises et l\u2019emballage des articles. En travaillant en harmonie avec la main-d\u2019\u0153uvre humaine, l\u2019IPA peut fondamentalement changer le mode de fonctionnement de l\u2019entrep\u00f4t, ce qui, \u00e0 terme, am\u00e9liore l\u2019efficacit\u00e9 et r\u00e9duit les risques. \u00c0 court terme, le d\u00e9ploiement de l\u2019automatisation g\u00e9n\u00e9rera \u00e9galement davantage d\u2019opportunit\u00e9s, notamment dans la fabrication de robots. \u00c0 long terme, la main-d\u2019\u0153uvre \u00e9voluera pour affronter ces adversaires technologiques et restera au c\u0153ur de toute organisation forte et performante travaillant en harmonie avec la technologie pour transformer les op\u00e9rations de la cha\u00eene d\u2019approvisionnement.<\/p>","protected":false},"excerpt":{"rendered":"

Le rythme du commerce de d\u00e9tail s'est consid\u00e9rablement acc\u00e9l\u00e9r\u00e9 au cours des derni\u00e8res d\u00e9cennies. La technologie a ouvert la voie \u00e0 une connectivit\u00e9 accrue et, associ\u00e9e \u00e0 une demande accrue des clients pour une livraison plus rapide et une meilleure exp\u00e9rience, la pression s'accentue pour que les d\u00e9taillants r\u00e9pondent \u00e0 leurs attentes.<\/p>","protected":false},"author":5,"featured_media":183278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[207],"postlocation":[],"posttype":[],"postservice":[],"class_list":["post-98217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-industries"],"acf":[],"yoast_head":"\nHow RPA and IPA are Driving Retail Business Transformation - EV Cargo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evcargo.com\/fr\/how-rpa-and-ipa-are-driving-retail-business-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How RPA and IPA are Driving Retail Business Transformation - EV Cargo\" \/>\n<meta property=\"og:description\" content=\"The pace of retail has accelerated considerably over the past few decades. 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