{"id":98225,"date":"2021-07-12T15:35:00","date_gmt":"2021-07-12T14:35:00","guid":{"rendered":"https:\/\/evc.extramilecommunications.dev\/technology-as-the-catalyst-for-optimising-supplier-relationships-to-improve-customer-experience\/"},"modified":"2024-07-02T15:08:29","modified_gmt":"2024-07-02T14:08:29","slug":"technology-as-the-catalyst-for-optimising-supplier-relationships-to-improve-customer-experience","status":"publish","type":"post","link":"https:\/\/www.evcargo.com\/fr\/technology-as-the-catalyst-for-optimising-supplier-relationships-to-improve-customer-experience\/","title":{"rendered":"La technologie comme catalyseur pour optimiser les relations avec les fournisseurs afin d'am\u00e9liorer l'exp\u00e9rience client"},"content":{"rendered":"

Les cha\u00eenes d'approvisionnement ax\u00e9es sur la demande deviennent de plus en plus complexes, car les attentes des clients vont bien au-del\u00e0 du juste \u00e9quilibre entre prix et qualit\u00e9. De la complexit\u00e9 de disposer du bon produit, au bon endroit, au bon moment sur plusieurs canaux \u00e0 l'accent mis sur la durabilit\u00e9 et le commerce \u00e9thique, les attentes des clients ont une influence croissante sur les d\u00e9cisions des fournisseurs des d\u00e9taillants.<\/p>\n

Aujourd\u2019hui, les consommateurs veulent savoir o\u00f9 et comment les produits sont fabriqu\u00e9s et s\u2019ils ont \u00e9t\u00e9 fabriqu\u00e9s de mani\u00e8re \u00e9thique. Pourtant, alors que les d\u00e9taillants souhaitent nouer des relations plus solides et durables avec leurs fournisseurs afin d\u2019am\u00e9liorer leurs performances et de minimiser la complexit\u00e9 de la cha\u00eene d\u2019approvisionnement, la hausse des prix sur des march\u00e9s comme la Chine, l\u2019Asie du Sud-Est et l\u2019Inde pousse les d\u00e9taillants \u00e0 explorer de nouveaux sites d\u2019approvisionnement non test\u00e9s. Sans une visibilit\u00e9 totale du co\u00fbt r\u00e9el de l\u2019int\u00e9gration de ces fournisseurs \u2013 des co\u00fbts et des d\u00e9fis de livraison associ\u00e9s \u00e0 une mauvaise infrastructure de transport \u00e0 une compr\u00e9hension des performances \u00e9thiques d\u2019un fournisseur \u2013 les risques commerciaux potentiels sont \u00e9normes.<\/p>\n

James Hargraves<\/a>, directeur du d\u00e9veloppement commercial (APAC) chez EV Cargo Technology, explique : \u00ab Le suivi, la mesure et le suivi restent au c\u0153ur de l\u2019optimisation des relations avec les fournisseurs. Une visibilit\u00e9 compl\u00e8te sur tous les aspects de la cha\u00eene d\u2019approvisionnement, l\u2019\u00e9volutivit\u00e9 et la bonne solution technologique contribueront \u00e0 \u00e9tablir les bases et \u00e0 am\u00e9liorer l\u2019exp\u00e9rience client. \u00bb<\/p>\n

Extension de la complexit\u00e9 de la cha\u00eene d'approvisionnement<\/h2>\n

La cha\u00eene d'approvisionnement du commerce de d\u00e9tail a \u00e9t\u00e9 minutieusement revue au cours des deux derni\u00e8res d\u00e9cennies, les d\u00e9taillants cherchant \u00e0 obtenir la visibilit\u00e9 de bout en bout n\u00e9cessaire pour am\u00e9liorer leur efficacit\u00e9 et r\u00e9duire leurs co\u00fbts. Ces cha\u00eenes d'approvisionnement ont su faire face \u00e0 un paysage mondial en pleine expansion ainsi qu'\u00e0 de nouveaux canaux de vente internationaux, via des franchises, des coentreprises et des sites en ligne qui ont cr\u00e9\u00e9 un mod\u00e8le complexe de cha\u00eene d'approvisionnement externe et interne.<\/p>\n

Et pourtant, alors que les op\u00e9rations logistiques sont de plus en plus perfectionn\u00e9es, il subsiste un foss\u00e9 important et un angle mort potentiellement catastrophique entre les processus des d\u00e9taillants et des fournisseurs. Un angle mort qui pourrait s\u2019av\u00e9rer extr\u00eamement co\u00fbteux, car les entreprises se tournent de plus en plus vers de nouveaux fournisseurs sur des march\u00e9s moins connus comme l\u2019Afrique et le Myanmar. Cependant, le risque est tout aussi \u00e9lev\u00e9 pour les fournisseurs plus proches de chez eux, qui op\u00e8rent dans le m\u00eame pays que celui o\u00f9 les marchandises sont vendues.<\/p>\n

De bout en bout<\/h2>\n

Pour assurer la continuit\u00e9 et la conformit\u00e9, il est essentiel que tous les aspects des relations avec les fournisseurs soient ouverts et transparents, et correctement document\u00e9s afin que les cha\u00eenes d'approvisionnement essentielles puissent \u00eatre maintenues et que les r\u00e8gles de gouvernance d'entreprise soient respect\u00e9es. Ces informations doivent \u00e9galement \u00eatre facilement accessibles \u00e0 tous les services de l'entreprise, ce que les solutions technologiques actuelles peuvent facilement prendre en charge.<\/p>\n

Avec une vue unique de tous les aspects de l'activit\u00e9 des fournisseurs, un d\u00e9taillant peut adopter une approche beaucoup plus globale. Du processus d'int\u00e9gration initial \u00e0 la conduite de l'am\u00e9lioration continue, la capacit\u00e9 \u00e0 comparer les fournisseurs en fonction de l'ensemble des informations (du produit\/prix \u00e0 la livraison compl\u00e8te dans les d\u00e9lais, aux normes \u00e9thiques et aux implications sur la cha\u00eene d'approvisionnement) peut transformer les performances et att\u00e9nuer les risques. Avec un ensemble unique de crit\u00e8res pour tous les fournisseurs, \u00e9valu\u00e9s en fonction des priorit\u00e9s sp\u00e9cifiques du d\u00e9taillant, toutes les parties prenantes peuvent travailler efficacement ensemble.<\/p>\n

Avec une vue compl\u00e8te des performances et de la logistique d'un fournisseur - y compris l'usine du fournisseur et ses sous-traitants - il est beaucoup plus facile de d\u00e9terminer l'impact potentiel de l'augmentation des exigences \u00e9thiques sur la base d'approvisionnement et le besoin d'investissements et\/ou de fournisseurs suppl\u00e9mentaires ; tandis que l'attrait d'un prix de produit inf\u00e9rieur peut \u00eatre compar\u00e9 avec pr\u00e9cision aux co\u00fbts suppl\u00e9mentaires associ\u00e9s \u00e0 un emplacement avec une infrastructure routi\u00e8re ou ferroviaire limit\u00e9e.<\/p>\n

De plus, la prise de d\u00e9cision en temps r\u00e9el devient importante pour permettre aux d\u00e9taillants d'exploiter l'automatisation afin de r\u00e9duire les co\u00fbts, de soutenir les activit\u00e9s promotionnelles ou de maximiser les opportunit\u00e9s de vente li\u00e9es aux conditions m\u00e9t\u00e9orologiques. Gr\u00e2ce \u00e0 cette visibilit\u00e9 compl\u00e8te de la cha\u00eene d'approvisionnement, un d\u00e9taillant peut d\u00e9sormais \u00e9valuer en toute confiance de nouveaux mod\u00e8les d'approvisionnement, par exemple l'utilisation accrue du double approvisionnement pour combiner des fournisseurs \u00e0 bas prix d'Extr\u00eame-Orient avec des fournisseurs \u00e0 co\u00fbt l\u00e9g\u00e8rement plus \u00e9lev\u00e9 au Royaume-Uni ou en Europe qui offrent les avantages de d\u00e9lais de livraison plus courts ; ou tirer parti d'autres modes que l'exp\u00e9dition, pour r\u00e9pondre aux demandes sp\u00e9cifiques des clients.<\/p>\n

La technologie comme catalyseur<\/h2>\n

Le d\u00e9veloppement durable est de plus en plus pr\u00e9sent dans les agendas du commerce de d\u00e9tail mondial. Optimiser chaque relation fournisseur\/distributeur n\u2019est pas une solution miracle, mais une approche \u00e0 long terme. Cela permet non seulement d\u2019am\u00e9liorer les performances, mais aussi d\u2019ouvrir de nouvelles opportunit\u00e9s pour ajouter \u00e0 la fois flexibilit\u00e9 et contr\u00f4le \u00e0 un mod\u00e8le commercial complexe. La technologie joue un r\u00f4le cl\u00e9 dans la combinaison et le suivi de toutes les informations cl\u00e9s concernant l\u2019int\u00e9gration des fournisseurs et la mesure de leurs performances. Des implications sur la cha\u00eene d\u2019approvisionnement aux contraintes \u00e9thiques, l\u2019utilisation de la technologie permet aux d\u00e9taillants de prendre le contr\u00f4le de ce mod\u00e8le complexe et d\u2019atteindre l\u2019\u00e9quilibre parfait entre co\u00fbts, durabilit\u00e9 et performances de la cha\u00eene d\u2019approvisionnement requis pour r\u00e9pondre aux attentes toujours croissantes des clients.<\/p>","protected":false},"excerpt":{"rendered":"

Les cha\u00eenes d\u2019approvisionnement ax\u00e9es sur la demande deviennent de plus en plus complexes, car les attentes des clients vont bien au-del\u00e0 du juste \u00e9quilibre entre prix et qualit\u00e9.<\/p>","protected":false},"author":5,"featured_media":183285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[206],"postlocation":[],"posttype":[],"postservice":[],"class_list":["post-98225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-software"],"acf":[],"yoast_head":"\nTechnology as the Catalyst for Optimising Supplier Relationships to Improve Customer Experience - EV Cargo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evcargo.com\/fr\/technology-as-the-catalyst-for-optimising-supplier-relationships-to-improve-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technology as the Catalyst for Optimising Supplier Relationships to Improve Customer Experience - 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