{"id":98128,"date":"2021-07-12T15:34:22","date_gmt":"2021-07-12T14:34:22","guid":{"rendered":"https:\/\/evc.extramilecommunications.dev\/optimise-sustainability-through-vendor-and-factory-engagement\/"},"modified":"2024-07-02T15:09:53","modified_gmt":"2024-07-02T14:09:53","slug":"optimise-sustainability-through-vendor-and-factory-engagement","status":"publish","type":"post","link":"https:\/\/www.evcargo.com\/pl\/optimise-sustainability-through-vendor-and-factory-engagement\/","title":{"rendered":"Optymalizacja zr\u00f3wnowa\u017conego rozwoju poprzez wsp\u00f3\u0142prac\u0119 z dostawcami i fabrykami"},"content":{"rendered":"

Wp\u0142yw zr\u00f3wnowa\u017conego rozwoju ro\u015bnie w agendzie globalnego przemys\u0142u modowego i ma efekt domina na zachowania zakupowe konsument\u00f3w. Jako konsumenci zach\u0119camy marki do odpowiedzi na pytanie \u201eKto stworzy\u0142 m\u00f3j produkt?\u201d i naciskamy na bran\u017c\u0119, aby sta\u0142a si\u0119 bardziej przejrzysta. Po incydencie w Rana Plaza pi\u0119\u0107 lat temu w Bangladeszu bran\u017ca modowa wezwa\u0142a do zmiany, a pierwszym kluczowym krokiem by\u0142o zwi\u0119kszenie widoczno\u015bci i przejrzysto\u015bci w \u0142a\u0144cuchu dostaw. Bez w\u0105tpienia wiele si\u0119 zmieni\u0142o od czasu tego incydentu i poczyniono pewne bardzo pozytywne post\u0119py. Jednak nadal niemo\u017cliwe jest, aby konsument dowiedzia\u0142 si\u0119, gdzie jego ubrania s\u0105 produkowane, przez kogo i jaki wp\u0142yw ma to na \u017cycie ludzi i nasz\u0105 planet\u0119?<\/p>\n

W tym roku ponad 2,5 miliona ludzi na ca\u0142ym \u015bwiecie wzi\u0119\u0142o udzia\u0142 w globalnym ruchu non-profit Fashion Revolution. 113 000 post\u00f3w w mediach spo\u0142eczno\u015bciowych zawiera\u0142o hashtag #whomademyclothes. Konsumenci kochaj\u0105 mod\u0119, ale nie chc\u0105, aby ich ubrania by\u0142y kosztem ludzi lub planety.<\/p>\n

Zgodnie z\u00a0Badanie Fashion Transparency Index 2018,<\/a><\/p>\n

- Tylko\u00a0<\/strong>10 marek, kt\u00f3re uzyska\u0142y wynik powy\u017cej 50% za przejrzysto\u015b\u0107<\/strong><\/p>\n

\u2013 \u017badna marka nie uzyska\u0142a wyniku powy\u017cej 60%<\/strong><\/p>\n

\u2013 37%<\/strong>\u00a0marek i sprzedawc\u00f3w detalicznych publikuje list\u0119 swoich producent\u00f3w<\/strong>S<\/strong><\/p>\n

- Tylko\u00a0<\/strong>1 marka (ASOS) ujawni\u0142a swoich dostawc\u00f3w surowc\u00f3w<\/strong><\/p>\n

W jaki wi\u0119c spos\u00f3b sprzedawcy detaliczni mog\u0105 zapewni\u0107 przejrzysto\u015b\u0107 i odpowiedzie\u0107 na najwa\u017cniejsze pytanie \u2013 \u201eKto wyprodukowa\u0142 m\u00f3j produkt?\u201d<\/p>\n

Posiadanie odpowiedniej, skalowalnej technologii pomaga zbudowa\u0107 fundament stabilnej i po\u0142\u0105czonej sieci dostawc\u00f3w i ich fabryk, co pomo\u017ce sprzedawcom detalicznym poprawi\u0107 swoj\u0105 reputacj\u0119 i jako\u015b\u0107 produkt\u00f3w, a nie narazi\u0107 ich na ryzyko.<\/p>\n

Duncan Grewcock, dyrektor operacyjny ds. technologii \u0142adunk\u00f3w elektrycznych w regionie Azji i Pacyfiku, przygl\u0105da si\u0119 5 kluczowym obszarom optymalizacji zr\u00f3wnowa\u017conego rozwoju poprzez wsp\u00f3\u0142prac\u0119 z dostawcami i fabrykami.\u00a0Na pok\u0142adzie<\/strong>,\u00a0Wsp\u00f3\u0142pracowa\u0107<\/strong>,\u00a0Zarz\u0105dza\u0107<\/strong>,\u00a0Monitor<\/strong>\u00a0oraz\u00a0Przewidywa\u0107<\/strong>.<\/p>\n

Zag\u0142\u0119bia si\u0119 r\u00f3wnie\u017c w to, w jaki spos\u00f3b te 5 kluczowych obszar\u00f3w mo\u017ce pom\u00f3c w rozwi\u0105zaniu g\u0142\u00f3wnych problem\u00f3w, z jakimi borykaj\u0105 si\u0119 sprzedawcy detaliczni, i w jaki spos\u00f3b technologia mo\u017ce w tym pom\u00f3c.<\/p>","protected":false},"excerpt":{"rendered":"

Kwestie zr\u00f3wnowa\u017conego rozwoju staj\u0105 si\u0119 coraz wa\u017cniejszymi zagadnieniami w \u015bwiatowym przemy\u015ble modowym, co ma bezpo\u015bredni wp\u0142yw na zachowania zakupowe konsument\u00f3w.<\/p>","protected":false},"author":5,"featured_media":183263,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[207],"postlocation":[],"posttype":[],"postservice":[],"class_list":["post-98128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-industries"],"acf":[],"yoast_head":"\nOptimise Sustainability Through Vendor and Factory Engagement<\/title>\n<meta name=\"description\" content=\"The impact of sustainability is rising on the global fashion industry\u2019s agenda and it\u2019s having a knock-on effect on the buying behaviour of consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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