{"id":98182,"date":"2021-07-12T15:34:40","date_gmt":"2021-07-12T14:34:40","guid":{"rendered":"https:\/\/evc.extramilecommunications.dev\/figuring-out-fast-fashion\/"},"modified":"2024-07-02T15:08:30","modified_gmt":"2024-07-02T14:08:30","slug":"figuring-out-fast-fashion","status":"publish","type":"post","link":"https:\/\/www.evcargo.com\/pl\/figuring-out-fast-fashion\/","title":{"rendered":"Rozumienie szybkiej mody"},"content":{"rendered":"

Ubrania zawsze by\u0142y konieczno\u015bci\u0105; jednak nasze pragnienie mody i dost\u0119pno\u015b\u0107 tanich ubra\u0144 sprawi\u0142y, \u017ce globalna sprzeda\u017c odzie\u017cy prawie si\u0119 podwoi\u0142a w ci\u0105gu ostatnich 15 lat. Warto\u015b\u0107 przemys\u0142u modowego dla \u015bwiatowej gospodarki jest ogromna; jednak koszt dla naszej planety i ludzi na niej jest jeszcze wi\u0119kszy.<\/p>\n

Spos\u00f3b, w jaki produkujemy, u\u017cywamy i pozbywamy si\u0119 naszych ubra\u0144, oznacza, \u017ce przemys\u0142 ten jest jednym z najbardziej zanieczyszczaj\u0105cych na \u015bwiecie. Zasoby wykorzystywane do produkcji ubra\u0144 s\u0105 w du\u017cej mierze nieodnawialne i wi\u0119kszo\u015b\u0107 z nich ko\u0144czy si\u0119 utylizacj\u0105 w bardzo kr\u00f3tkim czasie.<\/p>\n

Statystyki s\u0105 szokuj\u0105ce, na przyk\u0142ad: Przemys\u0142 modowy zu\u017cywa ka\u017cdego roku 1,5 biliona litr\u00f3w wody i 23% wszystkich chemikali\u00f3w produkowanych na \u015bwiecie<\/a>. \u015acieki z tego procesu s\u0105 cz\u0119sto odprowadzane do ciek\u00f3w wodnych bez oczyszczania, co wp\u0142ywa na zdrowie \u017cycia wodnego i ludzi mieszkaj\u0105cych nad rzekami. Pranie nowych ubra\u0144 uwalnia tony w\u0142\u00f3kien mikroplastiku, kt\u00f3re trafiaj\u0105 do morza, a miliony drzew s\u0105 wycinane, aby zrobi\u0107 miejsce na plantacje w\u0142\u00f3kien tekstylnych. Te statystyki dotycz\u0105 samego procesu produkcyjnego. Nast\u0119pnie ubrania s\u0105 wysy\u0142ane lub przewo\u017cone samolotem do klienta ko\u0144cowego tysi\u0105ce mil na ca\u0142ym \u015bwiecie, a wi\u0119kszo\u015b\u0107 z nich trafia na wysypisko \u015bmieci lub jest spalana w ci\u0105gu 3 lat.<\/p>\n

Coraz cz\u0119\u015bciej bran\u017ca i jej klienci zdaj\u0105 sobie spraw\u0119, \u017ce bez podj\u0119cia dzia\u0142a\u0144 konsekwencje naszych nawyk\u00f3w zakupowych b\u0119d\u0105 katastrofalne. Wprowadzenie zr\u00f3wnowa\u017conych materia\u0142\u00f3w i poprawa efektywno\u015bci proces\u00f3w mo\u017ce znacznie zmniejszy\u0107 negatywne skutki. Jednak musi to dzia\u0142a\u0107 r\u00f3wnolegle z systemem redukcji odpad\u00f3w, kt\u00f3ry powstaje w wyniku przekszta\u0142cenia tradycyjnej gospodarki liniowej (we\u017a, wytw\u00f3rz, wyrzu\u0107) w gospodark\u0119 o obiegu zamkni\u0119tym. Gospodarka o obiegu zamkni\u0119tym to taka, w kt\u00f3rej zasoby s\u0105 wykorzystywane tak d\u0142ugo, jak to mo\u017cliwe. Wydob\u0105d\u017a z nich maksymaln\u0105 warto\u015b\u0107 podczas u\u017cytkowania, a nast\u0119pnie odzyskaj i zregeneruj materia\u0142y pod koniec okresu u\u017cytkowania odzie\u017cy, aby ponownie wesz\u0142y do gospodarki i nigdy nie sko\u0144czy\u0142y jako odpady.<\/p>\n

Aby to osi\u0105gn\u0105\u0107, \u0142a\u0144cuch warto\u015bci wszystkich ubra\u0144 musi zosta\u0107 ustalony w ich projektowaniu. Zapewnienie, \u017ce u\u017cyte surowce s\u0105 nie tylko produkowane w spos\u00f3b zr\u00f3wnowa\u017cony, ale tak\u017ce tworz\u0105 wysokiej jako\u015bci, trwa\u0142e ubrania, kt\u00f3re s\u0105 wykonane tak, aby przetrwa\u0142y i mog\u0105 by\u0107 poddane recyklingowi, gdy w ko\u0144cu osi\u0105gn\u0105 koniec swojego okresu u\u017cytkowania.<\/p>\n

Skali tego wyzwania nie mo\u017cna przeceni\u0107, a znacz\u0105ce post\u0119py musz\u0105 zosta\u0107 poczynione w zakresie innowacji w zakresie tkanin, aby tworzy\u0107 tkaniny o niskim wp\u0142ywie na \u015brodowisko i wysoce nadaj\u0105ce si\u0119 do recyklingu. Zmiana nastawienia konsument\u00f3w do zakup\u00f3w poprzez umo\u017cliwienie wynajmu ubra\u0144, kupowania trwa\u0142ych przedmiot\u00f3w, kt\u00f3re s\u0105 wysokiej jako\u015bci i spersonalizowane pod wzgl\u0119dem stylu i dopasowania lub oferowania wysokiej jako\u015bci ubra\u0144 z drugiej r\u0119ki, kt\u00f3re zosta\u0142y odnowione. Infrastruktura do przechwytywania odzie\u017cy wycofanej z eksploatacji r\u00f3wnie\u017c musi zosta\u0107 wzmocniona poprzez stworzenie \u0142a\u0144cucha dostaw odzie\u017cy wycofanej z eksploatacji, kt\u00f3ry oferuje us\u0142ugi odbioru i zwrotu na du\u017c\u0105 skal\u0119.<\/p>\n

Zmiana taka jak ta musi by\u0107 globalnym wysi\u0142kiem, w kt\u00f3rym kluczowi gracze bran\u017cowi wyznaczaj\u0105 program, a projekty mi\u0119dzybran\u017cowe u\u0142atwiaj\u0105 innowacj\u0119, wsp\u00f3\u0142prac\u0119 i widoczno\u015b\u0107. Dzi\u0119ki temu gospodarka o obiegu zamkni\u0119tym ma potencja\u0142, aby zapewni\u0107 pozytywne skutki ekonomiczne i \u015brodowiskowe, kt\u00f3rych pragn\u0105 zar\u00f3wno sprzedawcy detaliczni, jak i ich klienci.<\/p>","protected":false},"excerpt":{"rendered":"

Ubrania zawsze by\u0142y rzecz\u0105 powszechnie potrzebn\u0105, jednak nasza potrzeba mody i dost\u0119pno\u015b\u0107 tanich ubra\u0144 sprawi\u0142y, \u017ce sprzeda\u017c odzie\u017cy na \u015bwiecie wzros\u0142a niemal dwukrotnie w ci\u0105gu ostatnich 15 lat.<\/p>","protected":false},"author":5,"featured_media":183303,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[207],"postlocation":[],"posttype":[],"postservice":[],"class_list":["post-98182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-industries"],"acf":[],"yoast_head":"\nFiguring out Fast Fashion - EV Cargo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evcargo.com\/pl\/figuring-out-fast-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Figuring out Fast Fashion - 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