{"id":98221,"date":"2021-07-12T15:35:00","date_gmt":"2021-07-12T14:35:00","guid":{"rendered":"https:\/\/evc.extramilecommunications.dev\/turning-sustainability-from-talk-to-action\/"},"modified":"2024-07-02T15:08:29","modified_gmt":"2024-07-02T14:08:29","slug":"turning-sustainability-from-talk-to-action","status":"publish","type":"post","link":"https:\/\/www.evcargo.com\/pl\/turning-sustainability-from-talk-to-action\/","title":{"rendered":"Przekszta\u0142cenie zr\u00f3wnowa\u017conego rozwoju z m\u00f3wienia w dzia\u0142anie"},"content":{"rendered":"

Konsumenci s\u0105 zachwyceni szybko\u015bci\u0105 i elastyczno\u015bci\u0105 handlu elektronicznego. Jednak rozprzestrzenianie si\u0119 nowych kana\u0142\u00f3w sprzeda\u017cy detalicznej i wybor\u00f3w zmienia ich zachowania zakupowe, co ostatecznie odbija si\u0119 na \u015brodowisku.<\/p>\n

Jednocze\u015bnie konsumenci k\u0142ad\u0105 wi\u0119kszy nacisk na wysi\u0142ki na rzecz zr\u00f3wnowa\u017conego rozwoju podejmowane przez ich ulubionych sprzedawc\u00f3w detalicznych. W rzeczywisto\u015bci, jedna trzecia konsument\u00f3w<\/a><\/u> decyduj\u0105 si\u0119 teraz na zakupy marek, kt\u00f3re ich zdaniem przyczyniaj\u0105 si\u0119 do dobra spo\u0142ecznego i \u015brodowiskowego.<\/p>\n

Wraz z przeniesieniem bitwy do \u0142a\u0144cucha dostaw i rosn\u0105cymi obawami dotycz\u0105cymi zanieczyszczenia powietrza i gaz\u00f3w cieplarnianych, marki maj\u0105 teraz obowi\u0105zek zmniejszenia poziomu emisji dwutlenku w\u0119gla i nap\u0119dzania tworzenia zielonego \u0142a\u0144cucha dostaw. Dobra wiadomo\u015b\u0107 jest taka, \u017ce sprzedawcy detaliczni na ca\u0142ym \u015bwiecie to dostrzegaj\u0105 i zaczynaj\u0105 podejmowa\u0107 zobowi\u0105zania do realizacji programu zr\u00f3wnowa\u017conego rozwoju. Ale czy robi\u0105 wystarczaj\u0105co du\u017co?<\/p>\n

Cel opakowania <\/strong><\/h2>\n

Opakowanie powinno by\u0107 na szczycie listy ka\u017cdego sprzedawcy detalicznego, je\u015bli chodzi o podejmowanie krok\u00f3w w kierunku zr\u00f3wnowa\u017conego rozwoju. Strategiczne podej\u015bcie do opakowa\u0144 transportowych, kt\u00f3re optymalizuje wype\u0142nienie karton\u00f3w, palet i kontener\u00f3w, nie tylko obni\u017cy koszty pakowania, dzi\u0119ki egzekwowaniu wy\u017cszych standard\u00f3w, ale tak\u017ce obni\u017cy koszty wysy\u0142ki dzi\u0119ki lepszemu wykorzystaniu kontener\u00f3w, z mniejsz\u0105 ilo\u015bci\u0105 pustej przestrzeni do wysy\u0142ki.<\/p>\n

Nie tylko zmniejsza to liczb\u0119 podr\u00f3\u017cy, kt\u00f3re trzeba wykona\u0107, ale tak\u017ce umo\u017cliwia bardziej efektywne wykorzystanie przestrzeni DC. Ostatecznie jednak strategiczne podej\u015bcie do pakowania zmniejsza ilo\u015b\u0107 odpad\u00f3w, a tym samym poprawia \u015blad w\u0119glowy, przybli\u017caj\u0105c gigant\u00f3w handlu detalicznego o krok do osi\u0105gni\u0119cia cel\u00f3w zr\u00f3wnowa\u017conego rozwoju.<\/p>\n

Zaanga\u017cowanie w zmian\u0119 <\/strong><\/h2>\n

Na pocz\u0105tku tego roku ALDI twierdzi\u0142o<\/a><\/u> by\u0142 to pierwszy sklep spo\u017cywczy w Wielkiej Brytanii, kt\u00f3ry osi\u0105gn\u0105\u0142 neutralno\u015b\u0107 pod wzgl\u0119dem emisji dwutlenku w\u0119gla, szczeg\u00f3\u0142owo opisuj\u0105c fakt, \u017ce uda\u0142o mu si\u0119 obni\u017cy\u0107 emisj\u0119 gaz\u00f3w cieplarnianych na metr kwadratowy powierzchni sprzeda\u017cy o 53% od 2012<\/a><\/u>To du\u017ce o\u015bwiadczenie, ale pokazuje zaanga\u017cowanie ALDI w dokonywanie zmian, kt\u00f3re przynios\u0142y niezwykle pozytywne rezultaty.<\/p>\n

Faktem jest, \u017ce zmiany s\u0105 wprowadzane, ale niewielu sprzedawc\u00f3w detalicznych g\u0142o\u015bno m\u00f3wi o swoim sukcesie. W rezultacie brak widoczno\u015bci dla konsument\u00f3w os\u0142abia przekaz i utrudnia im zaufanie do marki. Tak wi\u0119c, podczas gdy sprzedawcy detaliczni musz\u0105 przede wszystkim upewni\u0107 si\u0119, \u017ce wprowadzaj\u0105 zr\u00f3wnowa\u017cone zmiany z w\u0142a\u015bciwych powod\u00f3w, musz\u0105 r\u00f3wnie\u017c upewni\u0107 si\u0119, \u017ce informuj\u0105 konsument\u00f3w o tym, co naprawd\u0119 si\u0119 dzieje.<\/p>\n

Proste zmiany w opakowaniach poka\u017c\u0105 konsumentom, \u017ce sprzedawca podejmuje wysi\u0142ek. Na przyk\u0142ad, je\u015bli sprzedawca mo\u017ce \u015bmia\u0142o powiedzie\u0107 w swoich materia\u0142ach marketingowych, \u017ce wszystkie produkty jednej marki s\u0105 wysy\u0142ane do sklepu przy u\u017cyciu opakowania mniejszego o 50%, ka\u017cdy \u015bwiadomy emisji dwutlenku w\u0119gla konsument b\u0119dzie wiedzia\u0142, \u017ce podejmowane s\u0105 kroki i w rezultacie b\u0119dzie bardziej sk\u0142onny do zakup\u00f3w u sprzedawcy.<\/p>\n

Robienie wra\u017cenia<\/strong><\/h2>\n

Sprzedawcy detaliczni, kt\u00f3rzy powa\u017cnie podchodz\u0105 do redukcji swojego \u015bladu w\u0119glowego, maj\u0105 do dyspozycji narz\u0119dzia, aby to osi\u0105gn\u0105\u0107, a proste zmiany mog\u0105 zrobi\u0107 kolosaln\u0105 r\u00f3\u017cnic\u0119 dla \u015bwiadomych w\u0119glowo konsument\u00f3w. Potencja\u0142 jest ogromny, ale sprzedawcy detaliczni musz\u0105 zda\u0107 sobie spraw\u0119, \u017ce najmniejsze zmiany mog\u0105 mie\u0107 najwi\u0119kszy wp\u0142yw. Wa\u017cne jest, aby sprzedawcy detaliczni wprowadzili te zmiany, a nast\u0119pnie poinformowali o nich bran\u017c\u0119 i swoich konsument\u00f3w. Pomo\u017ce to poczyni\u0107 du\u017ce post\u0119py w przesuni\u0119ciu \u015bladu w\u0119glowego na szczyt listy priorytet\u00f3w i stworzeniu ekosystemu sprzedawc\u00f3w detalicznych pracuj\u0105cych nad wsp\u00f3lnym celem, aby zmieni\u0107 zr\u00f3wnowa\u017cony rozw\u00f3j z rozm\u00f3w na dzia\u0142ania.<\/p>","protected":false},"excerpt":{"rendered":"

Konsumenci s\u0105 zachwyceni szybko\u015bci\u0105 i elastyczno\u015bci\u0105 handlu elektronicznego. Jednak rozprzestrzenianie si\u0119 nowych kana\u0142\u00f3w sprzeda\u017cy detalicznej i wybor\u00f3w zmienia ich zachowania zakupowe, co ostatecznie odbija si\u0119 na \u015brodowisku.<\/p>","protected":false},"author":5,"featured_media":183279,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[207],"postlocation":[],"posttype":[],"postservice":[],"class_list":["post-98221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-industries"],"acf":[],"yoast_head":"\nTurning Sustainability from Talk to Action - EV Cargo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evcargo.com\/pl\/turning-sustainability-from-talk-to-action\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turning Sustainability from Talk to Action - EV Cargo\" \/>\n<meta property=\"og:description\" content=\"Consumers are thrilled by the speed and flexibility of e-commerce. 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