{"id":98227,"date":"2021-07-12T15:35:00","date_gmt":"2021-07-12T14:35:00","guid":{"rendered":"https:\/\/evc.extramilecommunications.dev\/why-should-retailers-change-their-approach-to-black-friday\/"},"modified":"2024-07-02T15:08:30","modified_gmt":"2024-07-02T14:08:30","slug":"why-should-retailers-change-their-approach-to-black-friday","status":"publish","type":"post","link":"https:\/\/www.evcargo.com\/pl\/why-should-retailers-change-their-approach-to-black-friday\/","title":{"rendered":"Dlaczego sprzedawcy detaliczni powinni zmieni\u0107 swoje podej\u015bcie do Czarnego Pi\u0105tku?"},"content":{"rendered":"

Na nieco ponad tydzie\u0144 przed Czarnym Pi\u0105tkiem sprzedawcy detaliczni powinni ju\u017c by\u0107 w pe\u0142nym rozkwicie przygotowa\u0144 do Czarnego Pi\u0105tku i Cyberponiedzia\u0142ku, poniewa\u017c chc\u0105 wykorzysta\u0107 sukces zesz\u0142orocznego fenomenu zakup\u00f3w. W rzeczywisto\u015bci Czarny Pi\u0105tek przyni\u00f3s\u0142 $6,2 miliarda w sprzeda\u017cy online<\/a> w ubieg\u0142ym roku nast\u0105pi\u0142 wzrost o 23,6%, przy ponad 165 milion\u00f3w ludzi<\/a> zakupy w weekend.<\/p>\n

Te statystyki nie s\u0105 zaskoczeniem: sprzedawcy detaliczni przyzwyczaili si\u0119 do szale\u0144stwa weekendu Black Friday. Lata sukces\u00f3w \u2013 lub pora\u017cek \u2013 pokaza\u0142y, \u017ce je\u015bli chodzi o Black Friday i Cyber Monday, sprzedawcy detaliczni musz\u0105 upewni\u0107 si\u0119, \u017ce maj\u0105 odpowiedni towar, we w\u0142a\u015bciwym miejscu i we w\u0142a\u015bciwym czasie. Poprzednie lata pokaza\u0142y, \u017ce nie chodzi tylko o miejsce zakupu, ale tak\u017ce o proces dostawy i zwrotu.<\/p>\n

Co\u015b wi\u0119cej ni\u017c gra w polowanie na okazje <\/strong><\/h2>\n

Wzrost liczby \u015bwiadomych konsument\u00f3w oznacza, \u017ce sprzedawcy detaliczni musieli zmieni\u0107 swoje obecne strategie, aby utrzyma\u0107 si\u0119 na rynku i pokaza\u0107 klientom, \u017ce podejmuj\u0105 warto\u015bciowe i wykonalne kroki w kierunku bardziej zr\u00f3wnowa\u017conego rozwoju \u2013 a ta tendencja utrzyma si\u0119 r\u00f3wnie\u017c w przypadku Czarnego Pi\u0105tku.<\/p>\n

Badania pokazuj\u0105, \u017ce jedna trzecia konsument\u00f3w <\/a>wybior\u0105 zakup od marek, kt\u00f3re ich zdaniem robi\u0105 co\u015b dobrego dla spo\u0142ecze\u0144stwa lub \u015brodowiska, co oznacza, \u017ce sprzedawcy detaliczni nie mog\u0105 ju\u017c pozwoli\u0107 sobie na rywalizacj\u0119 wy\u0142\u0105cznie cenow\u0105 w ten Czarny Pi\u0105tek. Ale dlaczego Czarny Pi\u0105tek sta\u0142 si\u0119 czym\u015b wi\u0119cej ni\u017c tylko gr\u0105 w polowanie na okazje dla konsument\u00f3w?<\/p>\n

Ci\u0105g\u0142e wysi\u0142ki na rzecz zr\u00f3wnowa\u017conego rozwoju <\/strong><\/h2>\n

Od zr\u00f3wnowa\u017conych linii odzie\u017cowych wykorzystuj\u0105cych odzie\u017c organiczn\u0105 po redukcj\u0119 \u015bladu w\u0119glowego, zapobieganie nadmiernym zapasom i eliminacj\u0119 stosowania niebezpiecznych chemikali\u00f3w, sprzedawcy detaliczni poczynili du\u017ce post\u0119py w swoich dzia\u0142aniach na rzecz zr\u00f3wnowa\u017conego rozwoju w tym roku. Z tego powodu sprzedawcy detaliczni deklaruj\u0105cy \u201enajni\u017csz\u0105 cen\u0119 w historii\u201d przed wyprzeda\u017cami Black Friday nie wystarcz\u0105, aby podekscytowa\u0107 wszystkich konsument\u00f3w w tym roku. Chocia\u017c nadal b\u0119d\u0105 konsumenci, kt\u00f3rzy udadz\u0105 si\u0119 do najbli\u017cszego du\u017cego sklepu elektrycznego w poszukiwaniu nowego telewizora z rabatem 90%, wielu konsument\u00f3w b\u0119dzie poszukiwa\u0107 sprzedawc\u00f3w detalicznych, kt\u00f3rzy mog\u0105 zaoferowa\u0107 im co\u015b wi\u0119cej ni\u017c tylko okazj\u0119.<\/p>\n

Ci konsumenci b\u0119d\u0105 szuka\u0107 sprzedawc\u00f3w detalicznych, kt\u00f3rzy pozwalaj\u0105 kupuj\u0105cym na wymian\u0119 zakup\u00f3w z zesz\u0142ego roku na bony lub kt\u00f3rzy dok\u0142adnie informuj\u0105 swoich kupuj\u0105cych, w jaki spos\u00f3b zmniejszyli ilo\u015b\u0107 opakowa\u0144 w swoich magazynach, aby ca\u0142y \u0142a\u0144cuch dostaw by\u0142 bardziej zr\u00f3wnowa\u017cony. Tegoroczny weekend Black Friday daje sprzedawcom detalicznym szans\u0119 na pokazanie, \u017ce ich produkty s\u0105 warte wi\u0119cej ni\u017c wyprzeda\u017c b\u0142yskawiczna, a zamiast tego s\u0105 wysokiej jako\u015bci i spe\u0142ni\u0105 obietnic\u0119 marki.<\/p>\n

Prezentowanie etycznych referencji <\/strong><\/h2>\n

Jednym ze sposob\u00f3w, w jaki sprzedawcy detaliczni mog\u0105 si\u0119 wyr\u00f3\u017cni\u0107, jest podkre\u015blanie etycznych referencji, kt\u00f3re towarzysz\u0105 ich produktom. Mo\u017ce to wynika\u0107 z procesu produkcyjnego telewizora, materia\u0142\u00f3w u\u017cytych do produkcji ubra\u0144 lub \u015brodk\u00f3w podj\u0119tych przez ca\u0142\u0105 firm\u0119 w celu zmniejszenia ilo\u015bci odpad\u00f3w w ca\u0142ej organizacji. Jednak poniewa\u017c klienci b\u0119d\u0105 dokonywa\u0107 zakup\u00f3w szybciej ni\u017c kiedykolwiek w Czarny Pi\u0105tek, sprzedawcy detaliczni musz\u0105 upewni\u0107 si\u0119, \u017ce informacje te s\u0105 \u0142atwo i szybko dost\u0119pne, poprzez oznakowanie w sklepie i og\u0142oszenia online. Pomo\u017ce to zadowoli\u0107 oba typy klient\u00f3w: \u0142owc\u00f3w okazji i \u015bwiadomych konsument\u00f3w.<\/p>\n

Wi\u0119cej ni\u017c tylko najni\u017csza cena <\/strong><\/h2>\n

Dla dzisiejszych kupuj\u0105cych i sprzedawc\u00f3w detalicznych Black Friday zawsze by\u0142 kwesti\u0105 tego, kt\u00f3ry sprzedawca detaliczny mo\u017ce zaoferowa\u0107 najni\u017csz\u0105 cen\u0119. W tym roku sprzedawcy detaliczni musz\u0105 jednak by\u0107 przygotowani na my\u015blenie o tym, jak mog\u0105 konkurowa\u0107 i wyr\u00f3\u017cnia\u0107 si\u0119 czym\u015b wi\u0119cej ni\u017c tylko torbami pe\u0142nymi przedmiot\u00f3w, kt\u00f3re konsumenci wychodz\u0105 ze sklep\u00f3w \u2013 lub p\u0142ac\u0105 online \u2013 w najni\u017cszej cenie, a tak\u017ce o tym, co sama marka mo\u017ce zaoferowa\u0107 w ramach programu zr\u00f3wnowa\u017conego rozwoju. Dla \u015bwiadomego konsumenta i sprzedawc\u00f3w detalicznych, kt\u00f3rzy chc\u0105 poszerzy\u0107 swoje w\u0142asne wysi\u0142ki na rzecz zr\u00f3wnowa\u017conego rozwoju, tegoroczny Black Friday b\u0119dzie czym\u015b wi\u0119cej ni\u017c tylko okazj\u0105.<\/p>","protected":false},"excerpt":{"rendered":"

Na nieco ponad tydzie\u0144 przed Czarnym Pi\u0105tkiem sprzedawcy detaliczni powinni ju\u017c w pe\u0142ni zaanga\u017cowa\u0107 si\u0119 w przygotowania do Black Friday i Cyber Monday, chc\u0105c wykorzysta\u0107 sukces ubieg\u0142orocznego fenomenu zakupowego.<\/p>","protected":false},"author":5,"featured_media":98228,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[207],"postlocation":[],"posttype":[],"postservice":[],"class_list":["post-98227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-industries"],"acf":[],"yoast_head":"\nWhy should retailers change their approach to Black Friday? - EV Cargo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evcargo.com\/pl\/why-should-retailers-change-their-approach-to-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why should retailers change their approach to Black Friday? 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