{"id":102801,"date":"2021-11-25T12:32:39","date_gmt":"2021-11-25T12:32:39","guid":{"rendered":"https:\/\/evc.extramilecommunications.dev\/?post_type=casestudies&#038;p=102801"},"modified":"2024-10-29T16:27:41","modified_gmt":"2024-10-29T16:27:41","slug":"pets-at-home","status":"publish","type":"casestudies","link":"https:\/\/www.evcargo.com\/zh\/casestudies\/pets-at-home\/","title":{"rendered":"\u5bb6\u88e1\u7684\u5bf5\u7269"},"content":{"rendered":"<section  class=\"wysiwyg\">\n\n\t<div class=\"container-fluid\">\n\n\t<p><strong>Pets at Home Ltd \u662f\u82f1\u570b\u6700\u5927\u7684\u5bf5\u7269\u7528\u54c1\u96f6\u552e\u5546\uff0c\u5229\u6f64\u53ef\u89c0\uff0c\u5728\u5168\u570b\u64c1\u6709 5,000 \u591a\u540d\u54e1\u5de5\u4e26\u7d93\u71df\u8457 325 \u5bb6\u5546\u5e97\u3002\u7576\u5b83\u5728 2010 \u5e74\u88ab\u8ce3\u7d66\u4e00\u5bb6\u7f8e\u570b\u6295\u8cc7\u516c\u53f8\u6642\uff0c\u5b83\u7684\u50f9\u503c\u7565\u4f4e\u65bc 10 \u5104\u82f1\u938a\u3002<\/strong><\/p>\n<p>\u516c\u53f8\u7e7c\u7e8c\u5feb\u901f\u589e\u9577\uff0c\u5e73\u5747\u6bcf\u5e74\u65b0\u589e 25 \u5bb6\u65b0\u5e97\uff0c\u92b7\u552e\u984d\u9010\u5e74\u589e\u9577\u3002\u96d6\u7136\u8a72\u516c\u53f8\u7684\u4e3b\u8981\u652f\u6301\u8fa6\u516c\u5ba4\u4f4d\u65bc\u67f4\u90e1\u5a01\u59c6\u65af\u6d1b\uff0c\u4f46 Pets at Home \u904b\u71df\u7684\u4e2d\u5fc3\u662f\u5176\u4f4d\u65bc\u65af\u6258\u514b\u7684 160,000 \u5e73\u65b9\u7c73\u5009\u5eab\uff0c\u8a72\u5009\u5eab\u70ba\u8a72\u516c\u53f8\u7684\u5168\u570b\u5546\u5e97\u7db2\u7d61\u63d0\u4f9b\u4e86\u7d55\u5927\u591a\u6578\u670d\u52d9\u3002<br \/>\n2011 \u5e74 6 \u6708\uff0c\u5728\u5317\u5b89\u666e\u6566\u9644\u8fd1\u589e\u8a2d\u4e86\u7b2c\u4e8c\u500b\u5009\u5eab\u3002\u8207 Stoke \u7ad9\u9ede\u7684\u898f\u6a21\u76f8\u4f3c\uff0c\u5b83\u7684\u5275\u5efa\u6e05\u695a\u5730\u8868\u660e\u8a72\u696d\u52d9\u53ea\u671d\u8457\u4e00\u500b\u65b9\u5411\u767c\u5c55\u3002<\/p>\n<h3>\u5bb6\u88e1\u7684\u5bf5\u7269\u6311\u6230<\/h3>\n<p>\u5c0d\u65bc\u50cf Pets at Home \u9019\u6a23\u7684\u5c08\u696d\u96f6\u552e\u5546\u4f86\u8aaa\uff0c\u96a8\u6642\u53ef\u7528\u7684\u7522\u54c1\u662f\u4f01\u696d\u7684\u547d\u8108\u3002\u56e0\u6b64\uff0c\u7269\u6d41\u8d77\u8457\u95dc\u9375\u696d\u52d9\u7684\u4f5c\u7528\u3002\u96a8\u8457\u5c0d\u7522\u54c1\u7684\u9700\u6c42\u4e0d\u65b7\u8b8a\u5316\uff0c\u7269\u6d41\u529f\u80fd\u5fc5\u9808\u80fd\u5920\u9069\u61c9\u4ee5\u78ba\u4fdd\u96f6\u552e\u5e97\u65e2\u4e0d\u6703\u7a4d\u58d3\u4e5f\u4e0d\u6703\u4f9b\u61c9\u4e0d\u8db3\u3002<\/p>\n<p>\u9019\u8aaa\u8d77\u4f86\u5bb9\u6613\u505a\u8d77\u4f86\u96e3\u3002\u65b0\u7522\u54c1\u7dda\u6703\u5b9a\u671f\u63a8\u51fa\u2014\u2014\u6709\u6642\u6703\u5728\u6240\u6709\u82f1\u570b\u5546\u5e97\u63a8\u51fa\uff0c\u6709\u6642\u6703\u5728\u67d0\u4e9b\u5730\u5340\u63a8\u51fa\u2014\u2014\u800c\u5728\u521d\u59cb\u92b7\u552e\u6578\u64da\u51fa\u7210\u4e4b\u524d\uff0cPets at Home \u7121\u6cd5\u6e96\u78ba\u9810\u6e2c\u6d88\u8cbb\u8005\u9700\u6c42\u3002\u5c0d\u73fe\u6709\u7522\u54c1\u7dda\u7684\u9700\u6c42\u4e5f\u5728\u4e0d\u65b7\u8b8a\u5316\uff0c\u4efb\u4f55\u65b0\u5546\u5e97\u90fd\u9700\u8981\u201c\u6478\u7d22\u201d\u4ee5\u78ba\u5b9a\u54ea\u4e9b\u7522\u54c1\u5728\u5176\u96c6\u6c34\u5340\u66a2\u92b7\uff0c\u7136\u5f8c\u624d\u80fd\u76f8\u61c9\u5730\u8abf\u6574\u7522\u54c1\u5206\u914d\u3002<\/p>\n<p>\u56e0\u6b64\uff0cPets at Home \u7684\u7269\u6d41\u529f\u80fd\u5fc5\u9808\u8207\u5176\u4ed6\u696d\u52d9\u5b8c\u5168\u5354\u8abf\uff0c\u914d\u9001\u6d3b\u52d5\u8207\u92b7\u552e\u5bc6\u5207\u76f8\u95dc\uff0c\u4ee5\u7ba1\u7406\u9700\u6c42\u7684\u6ce2\u52d5\u3002<\/p>\n<p>\u5c0d\u65bc EV Cargo \u800c\u8a00\uff0c\u4f5c\u70ba Pets at Home \u7684\u4e3b\u8981\u7269\u6d41\u627f\u5305\u5546\uff0c\u9019\u610f\u5473\u8457\u5c07\u81ea\u5df1\u6c89\u6d78\u5728\u696d\u52d9\u4e2d\u4e26\u63a1\u7528\u771f\u6b63\u97ff\u61c9\u5f0f\u7684\u5408\u4f5c\u65b9\u5f0f\u3002<\/p>\n<h3>\u89e3\u6c7a\u65b9\u6848<\/h3>\n<p>EV Cargo \u5728\u5bf5\u7269\u96f6\u552e\u884c\u696d\u64c1\u6709\u60a0\u4e45\u7684\u6b77\u53f2\uff0c\u8207\u8a72\u884c\u696d\u5408\u4f5c\u5df2\u8d85\u904e 20 \u5e74\u3002\u5728\u8207\u683c\u6d1b\u65af\u7279\u90e1\u7684\u4e00\u5bb6\u7576\u5730\u5bf5\u7269\u98df\u54c1\u88fd\u9020\u5546\u5408\u4f5c\u5f8c\uff0cEV Cargo \u65bc 1990 \u5e74\u5728\u65af\u6eab\u9813\u958b\u8a2d\u65d7\u8266\u5e97\u6642\uff0c\u5411\u7b2c\u4e00\u5bb6\u5c08\u696d\u7684\u5916\u5730\u5bf5\u7269\u4f9b\u61c9\u5546 Pet City \u9032\u884c\u4e86\u65e9\u671f\u4ea4\u4ed8\u3002 Pet City \u8fc5\u901f\u958b\u59cb\u767c\u5c55\u5728 90 \u5e74\u4ee3\u521d\u671f\uff0c\u5efa\u7acb\u4e86\u64c1\u6709 90 \u5bb6\u9023\u9396\u5e97\u7684\u9023\u9396\u5e97\u3002 EV Cargo \u5728\u82f1\u570b\u5b8c\u6210\u4e86\u6240\u6709\u4ea4\u4ed8\uff0c\u901a\u904e\u5c3e\u8ca8\u5347\u964d\u6a5f\u548c\u6cf5\u8eca\u6309\u8a08\u5283\u4ea4\u4ed8\u5230\u96f6\u552e\u5e97\u3002<\/p>\n<p>\u5728 1996 \u5e74\u5c07 Pet City \u51fa\u552e\u7d66 Pet Smart \u5f8c\uff0c\u96a8\u8457\u5916\u5730\u96f6\u552e\u6a21\u5f0f\u5728\u82f1\u570b\u8d77\u98db\uff0c\u8a72\u696d\u52d9\u589e\u9577\u8fc5\u901f\u2014\u2014\u4e09\u5e74\u5167\uff0cEV Cargo \u5df2\u4ea4\u4ed8\u81f3 150 \u5bb6\u5546\u5e97\u3002 Pets at Home \u65bc 1999 \u5e74\u6536\u8cfc\u4e86\u8a72\u96c6\u5718\uff0c\u6210\u70ba\u82f1\u570b\u6700\u5927\u7684\u5bf5\u7269\u7528\u54c1\u96f6\u552e\u5546\u3002\u7576 2003 \u5e74\u5728 Stoke-on-Trent \u958b\u8a2d\u65b0\u7684\u914d\u9001\u4e2d\u5fc3\u6642\uff0cEV Cargo \u6210\u70ba\u8a72\u696d\u52d9\u7684\u82f1\u570b\u4e3b\u8981\u7269\u6d41\u5408\u4f5c\u5925\u4f34\u3002\u9019\u6d89\u53ca\u5230\u4e00\u500b\u73fe\u5834\u7ba1\u7406\u5718\u968a\u548c\u4e00\u652f\u7531\u5857\u88dd\u8eca\u8f1b\u7d44\u6210\u7684\u6838\u5fc3\u8eca\u968a\uff0c\u6bcf\u5929\u5411\u96f6\u552e\u5e97\u548c\u4f9b\u61c9\u5546\u6536\u96c6\u591a\u9054 100 \u4ef6\u8ca8\u7269\u3002<\/p>\n<p>EV Cargo \u591a\u5e74\u4f86\u4e00\u76f4\u8207 Pets at Home \u5408\u4f5c\uff0c\u63a8\u52d5\u6574\u500b\u7269\u6d41\u904b\u71df\u7684\u6539\u9032\u3002\u65b0\u914d\u9001\u4e2d\u5fc3\u65e9\u671f\u7684\u4e00\u500b\u5feb\u901f\u52dd\u5229\u662f\u5f9e\u55ae\u5c64\u62d6\u8eca\u8f49\u5411\u96d9\u5c64\u62d6\u8eca\u4ee5\u53ca\u5b89\u88dd\u5728\u62d6\u8eca\u5f8c\u90e8\u7684 Moffett \u53c9\u8eca\u3002\u9019\u5c07\u6709\u6548\u8f09\u8377\u6548\u7387\u63d0\u9ad8\u4e86 50%\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u7121\u9700\u5728\u5bb6\u4e2d\u7684\u5bf5\u7269\u5728\u5176\u6240\u6709\u5546\u5e97\u90fd\u914d\u5099\u6a5f\u68b0\u642c\u904b\u8a2d\u5099 (MHE)\uff0c\u4e26\u4e14\u7121\u9700\u5c0d\u5e97\u5167\u54e1\u5de5\u9032\u884c\u5fc5\u8981\u7684\u57f9\u8a13\u4ee5\u8655\u7406 MHE\u3002 Pets at Home \u4e00\u591c\u4e4b\u9593\u53d6\u6d88\u4e86\u8d85\u904e 250 \u53f0\u53c9\u8eca\u7684\u5408\u540c\u79df\u8cc3\u5354\u8b70\uff0c\u6bcf\u5e74\u5728 MHE \u79df\u8cc3\u6210\u672c\u548c\u57f9\u8a13\u4e0a\u7bc0\u7701\u4e86\u8d85\u904e 50 \u842c\u82f1\u938a\u3002<\/p>\n<p>\u5176\u4ed6\u8209\u63aa\u5305\u62ec\u5f15\u5165\u7a7a\u6c23\u52d5\u529b\u62d6\u8eca\u2014\u2014\u6e1b\u5c11\u71c3\u6599\u9700\u6c42\u5df2\u7bc0\u7701\u7d04 14% \u7684\u6210\u672c\u3002 EV Cargo \u9084\u4ee3\u8868\u5bb6\u4e2d\u5bf5\u7269\u958b\u5c55\u4e86\u4e00\u9805\u5f37\u6709\u529b\u7684\u99d5\u99db\u54e1\u57f9\u8a13\u8a08\u5283\uff0c\u91cd\u9ede\u662f\u78ba\u4fdd\u5728\u6574\u500b\u914d\u9001\u904b\u71df\u904e\u7a0b\u4e2d\u5b89\u5168\u4e14\u7701\u6cb9\u3002 Pets at Home \u4f9b\u61c9\u93c8\u7e3d\u76e3 Phil Hackney \u89e3\u91cb\u4e86\u70ba\u4ec0\u9ebc\u9078\u64c7 EV Cargo \u4f5c\u70ba\u82f1\u570b\u7269\u6d41\u5408\u4f5c\u5925\u4f34\uff1a<\/p>\n<p>\u201c\u5f9e\u5efa\u7acb\u95dc\u4fc2\u958b\u59cb\uff0cEV Cargo \u5c31\u5df2\u7d93\u6e96\u5099\u597d\u61c9\u5c0d\u9700\u6c42\u7684\u8b8a\u5316\u4e26\u76f8\u61c9\u5730\u6539\u8b8a\u4ed6\u5011\u7684\u65b9\u6cd5\u3002\u7121\u8ad6\u767c\u751f\u4ec0\u9ebc\uff0c\u6216\u8005\u6211\u5011\u7684\u696d\u52d9\u589e\u9577\u548c\u8b8a\u5316\u6709\u591a\u5927\uff0c\u6211\u5011\u90fd\u77e5\u9053 EV Cargo \u5c07\u7aed\u76e1\u6240\u80fd\u4f7f\u5176\u767c\u63ee\u4f5c\u7528\u201d\u3002<\/p>\n<h3>\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3<\/h3>\n<p>Pets at Home \u6bcf\u5169\u9031\u5be9\u67e5\u4e00\u6b21\u4ea4\u4ed8\u8981\u6c42\uff0c\u78ba\u4fdd\u8a08\u5283\u4ea4\u4ed8\u8207\u9810\u6e2c\u7684\u9700\u6c42\u9ad8\u5cf0\u548c\u4f4e\u7a40\u4fdd\u6301\u4e00\u81f4\u3002\u5546\u5e97\u672c\u8eab\u5e7e\u4e4e\u6c92\u6709\u7de9\u885d\u5eab\u5b58\u2014\u2014\u5927\u591a\u6578\u7522\u54c1\u4e00\u5230\u8ca8\u5c31\u6703\u76f4\u63a5\u92b7\u552e\u2014\u2014\u56e0\u6b64 EV Cargo \u80fd\u5920\u5feb\u901f\u6e96\u78ba\u5730\u5b9a\u5236\u4ea4\u4ed8\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n<p>Phil Hackney \u6307\u51fa\uff0c\u5728\u8a31\u591a\u5927\u578b\u5168\u570b\u6027\u96f6\u552e\u5546\u4e2d\uff0c\u5e97\u54e1\u4e0d\u50c5\u8981\u8207\u9867\u5ba2\u6253\u4ea4\u9053\uff0c\u800c\u4e14\u9084\u8981\u8207\u9867\u5ba2\u6253\u4ea4\u9053\u3002\u4ed6\u5011\u4f9d\u8cf4\u65bc\u5378\u8ca8\u3001\u88dc\u5145\u8ca8\u67b6\u4e0a\u7684\u7522\u54c1\u3001\u7ba1\u7406\u5eab\u5b58\u2014\u2014\u6240\u6709\u9019\u4e9b\u90fd\u5c07\u6ce8\u610f\u529b\u5f9e\u5e6b\u52a9\u5ba2\u6236\u9032\u884c\u8cfc\u8cb7\u7684\u6838\u5fc3\u4efb\u52d9\u8f49\u79fb\u958b\u3002<\/p>\n<p>\u7136\u800c\uff0c\u5728 Pets at Home\uff0c\u6574\u500b\u696d\u52d9\u65e8\u5728\u70ba\u9867\u5ba2\u63d0\u4f9b\u6109\u5feb\u7684\u8cfc\u7269\u9ad4\u9a57\uff0c\u4e26\u6709\u4e00\u540d\u54e1\u5de5\u96a8\u6642\u5f85\u547d\u4e26\u6a02\u65bc\u63d0\u4f9b\u5e6b\u52a9\u3002\u70ba\u78ba\u4fdd\u540c\u4e8b\u6709\u6642\u9593\u5c08\u5fc3\u70ba\u5ba2\u6236\u670d\u52d9\uff0cPets at Home \u548c EV Cargo \u651c\u624b\u5408\u4f5c\uff0c\u70ba\u6574\u500b\u96f6\u552e\u5e97\u7db2\u7d61\u5be6\u65bd\u591c\u9593\u9001\u8ca8\u3002\u6839\u64da\u65b0\u7684\u6642\u9593\u8868\uff0cEV Cargo \u7684\u53f8\u6a5f\u6703\u5728\u4e0b\u5348 6 \u9ede\u81f3\u6b21\u65e5\u51cc\u6668 4 \u9ede\u4e4b\u9593\u9023\u591c\u9001\u8ca8\u3002<\/p>\n<p>\u53f8\u6a5f\u6c92\u6709\u5728\u73fe\u5834\u5b58\u653e\u7522\u54c1\uff0c\u800c\u662f\u4f7f\u7528 Moffett \u53c9\u8eca\u5378\u4e0b\u7522\u54c1\uff0c\u7136\u5f8c\u5c07\u5b83\u5011\u76f4\u63a5\u904b\u9001\u5230\u5546\u5e97\u7684\u76f8\u95dc\u90e8\u9580\u3002\u9019\u610f\u5473\u8457\u5f9e\u65e9\u4e0a 7 \u9ede 30 \u5206\u5de5\u4eba\u5230\u9054\u5230\u5546\u5e97\u958b\u9580\uff0c\u54e1\u5de5\u53ef\u4ee5\u5c08\u6ce8\u65bc\u5728\u7576\u5929\u4ea4\u6613\u4e4b\u524d\u88dc\u5145\u8ca8\u67b6\u4e0a\u7684\u5eab\u5b58\uff0c\u800c\u4e0d\u662f\u7ba1\u7406\u548c\u8655\u7406\u4ea4\u8ca8\u3002\u83f2\u723e\u89e3\u91cb\u8aaa\uff1a<\/p>\n<p>\u201c\u9019\u4e00\u8b8a\u5316\u78ba\u5be6\u6e1b\u8f15\u4e86\u7b2c\u4e00\u5929\u534a\u5c0f\u6642\u7684\u58d3\u529b\u3002\u5230\u5546\u5e97\u958b\u9580\u6642\uff0c\u901a\u5e38\u5728\u4e0a\u5348 9 \u9ede\u5de6\u53f3\uff0c\u6211\u5011\u8eca\u9593\u7684\u540c\u4e8b\u5df2\u6e96\u5099\u597d\u70ba\u5ba2\u6236\u670d\u52d9\uff0c\u4e26\u53ef\u4ee5\u52aa\u529b\u63d0\u4f9b\u826f\u597d\u7684\u670d\u52d9\u3002\u901a\u904e\u907f\u514d\u5728\u56b4\u91cd\u64c1\u5835\u6642\u671f\u4ea4\u8ca8\uff0c\u6211\u5011\u73fe\u5728\u9084\u53ef\u4ee5\u6309\u6642\u4ea4\u8ca8\uff0c\u9054\u5230 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