{"id":98238,"date":"2021-07-12T15:35:00","date_gmt":"2021-07-12T14:35:00","guid":{"rendered":"https:\/\/evc.extramilecommunications.dev\/are-we-building-our-supply-chains-for-gen-z\/"},"modified":"2024-07-02T15:08:29","modified_gmt":"2024-07-02T14:08:29","slug":"are-we-building-our-supply-chains-for-gen-z","status":"publish","type":"post","link":"https:\/\/www.evcargo.com\/zh\/are-we-building-our-supply-chains-for-gen-z\/","title":{"rendered":"\u6211\u5011\u662f\u5426\u5728\u70ba Z \u4e16\u4ee3\u5efa\u7acb\u4f9b\u61c9\u93c8\uff1f"},"content":{"rendered":"

\u5230 2026 \u5e74\uff0cZ \u4e16\u4ee3\u5c07\u8d85\u904e\u5343\u79a7\u4e00\u4ee3\uff0c\u6210\u70ba\u6700\u5927\u7684\u6d88\u8cbb\u7fa4\u9ad4 (1)\u3002\u5c07\u80fd\u5920\u5728\u82f1\u570b\u9000\u6b50\u6c11\u610f\u8abf\u67e5\u4e2d\u6295\u7968\u7684\u9019\u4e00\u4ee3\u4eba\u8996\u70ba\u5283\u6642\u4ee3\u7684\u6642\u523b\uff0c\u4ee5 Greta Thunberg \u70ba\u699c\u6a23\uff0c\u4e26\u56e0\u5176\u5728\u7dda\u80fd\u529b\u800c\u88ab\u7a31\u70ba\u201c\u6578\u5b57\u4eba\u201d(4)\u3002\u6578\u5b57\u7db2\u7ad9\u5f88\u5feb\u5c31\u6703\u6210\u70ba\u6700\u5927\u7684\u96f6\u552e\u6d88\u8cbb\u8005\u3002<\/p>\n

\u64da\u5831\u5c0e\uff0c\u70ba YouTube \u4e00\u4ee3\u6253\u9020\u54c1\u724c\uff0c\u4ed6\u5011\u7684\u6ce8\u610f\u529b\u6301\u7e8c\u6642\u9593\u70ba 8 \u79d2\uff08\u6bd4\u5343\u79a7\u4e00\u4ee3\u4f4e 50%\uff09\u610f\u5473\u8457\u6211\u5011\u9700\u8981\u7acb\u5373\u5f15\u8d77\u4ed6\u5011\u7684\u6ce8\u610f\u3002\u8d85\u904e\u4e00\u534a\u7684\u4eba\u5728\u904e\u53bb 6 \u500b\u6708\u5167\u4f7f\u7528\u624b\u6a5f\u5728\u7dda\u8cfc\u8cb7\u4e86\u7522\u54c1\u6216\u670d\u52d9\u3002\u4f9b\u61c9\u93c8\u9700\u8981\u8a8d\u53ef Z \u4e16\u4ee3\u7684\u9858\u666f\u548c\u50f9\u503c\u89c0\uff0c\u540c\u6642\u5c08\u6ce8\u65bc\u652f\u6301\u5343\u79a7\u4e00\u4ee3\u4e4b\u5f8c\u9019\u500b\u6642\u4ee3\u4e3b\u5c0e\u7684\u92b7\u552e\u6e20\u9053\u3002<\/p>\n

\u9019\u662f Gen Z Insights(2) \u7684\u7cbe\u5f69\u5f15\u8ff0\uff1a<\/p>\n

\u201c\u6700\u8fd1\u7684\u4e00\u9805 UNiDAYS x Ad Age \u8abf\u67e5\u986f\u793a\uff0c\u9ad8\u9054 82% \u7684 Z \u4e16\u4ee3\u5b78\u751f\u66f4\u6709\u53ef\u80fd\u8cfc\u8cb7\u74b0\u4fdd\u7522\u54c1\u3002\u5c3c\u723e\u68ee\u7684\u53e6\u4e00\u9805\u7814\u7a76\u8868\u660e\uff0c77% \u7684 Z \u4e16\u4ee3\u9858\u610f\u70ba\u540c\u6a23\u7684\u74b0\u4fdd\u7522\u54c1\u652f\u4ed8\u66f4\u591a\u8cbb\u7528\uff0c\u800c\u5b30\u5152\u6f6e\u4e00\u4ee3\u7684\u9019\u4e00\u6bd4\u4f8b\u50c5\u70ba 51%\uff0c\u7e3d\u4eba\u53e3\u7684 66%\u3002\u201d<\/p>\n

\u6211\u5011\u53ef\u4ee5\u5c0d\u4efb\u4f55\u6d88\u8cbb\u8005\u70ba\u74b0\u4fdd\u7522\u54c1\u652f\u4ed8\u66f4\u591a\u8cbb\u7528\u6301\u61f7\u7591\u614b\u5ea6\uff0c\u4f46\u9019\u7d55\u5c0d\u662f\u671d\u8457\u6b63\u78ba\u65b9\u5411\u9081\u51fa\u7684\u4e00\u6b65\u3002\u90a3\u9ebc\uff0c\u54ea\u4e9b\u4f9b\u61c9\u93c8\u8a08\u5283\u53ef\u4ee5\u7522\u751f\u6700\u5feb\u7684\u6301\u4e45\u5f71\u97ff\uff1f<\/p>\n

1. \u975e\u5e38\u95dc\u5fc3\u60a8\u7684\u4f86\u6e90\u548c\u4f86\u6e90\u3002<\/strong><\/h4>\n

\u4e00\u4e9b\u96f6\u552e\u5546\u7684\u9053\u5fb7\u63a1\u8cfc\u5718\u968a\u5728\u5be9\u6838\u3001\u6aa2\u67e5\u548c\u5f15\u5c0e\u4f9b\u61c9\u5546\u7b26\u5408\u9053\u5fb7\u6a19\u6e96\u65b9\u9762\u505a\u5f97\u5f88\u597d\uff0c\u4f7f\u7528\u9580\u6236\u4f86\u4ea4\u6d41\u4fe1\u606f\u548c\u7a0b\u5e8f\uff0c\u4f46\u8ddf\u8e2a\u539f\u6750\u6599\u4f86\u6e90\u66f4\u5177\u6311\u6230\u6027\u3002\u5118\u7ba1\u76e1\u6700\u5927\u52aa\u529b\u5c0b\u627e\u8fa6\u516c\u5ba4\u5718\u968a\u548c\u4ee3\u7406\u5546\uff0c\u4f46\u5982\u679c\u6c92\u6709\u8db3\u5920\u7684\u6295\u8cc7\uff0c\u9019\u5c07\u662f\u56f0\u96e3\u7684\u3002 2019 \u5e74\u8056\u8a95\u8cc0\u5361\u4e8b\u4ef6\u6709\u8de1\u8c61\u8868\u660e\uff0c\u76e3\u7344\u52de\u5de5\u88ab\u7528\u4f86\u5305\u88dd\u5361\u7247\uff0c\u9019\u8868\u660e\u63a1\u8cfc\u5931\u6557\u662f\u5982\u4f55\u7834\u58de\u54c1\u724c\u7684\u3002\u9019\u662f\u5c0d\u5916\u5305\u7684\u6b3a\u8a50\u6027\u4f7f\u7528\u55ce\uff1f\u662f\u5426\u672a\u80fd\u5fb9\u5e95\u5be9\u67e5\u4f9b\u61c9\u5546\uff1f\u662f\u5426\u672a\u80fd\u5f9e\u5176\u4ed6\u96f6\u552e\u5546\u8207\u8a72\u4f9b\u61c9\u5546\u7684\u4ea4\u6613\u4e2d\u5438\u53d6\u6559\u8a13\uff1f<\/p>\n

\u5c0d\u65bc Z \u4e16\u4ee3\u4f86\u8aaa\uff0c\u9019\u662f\u95dc\u65bc\u95dc\u5fc3\u548c\u88ab\u8996\u70ba\u95dc\u5fc3\u3002\u6295\u8cc7\u5de5\u5177\u4f86\u7cfb\u7d71\u5730\u8a18\u9304\u548c\u5206\u6790\u6709\u95dc\u4f9b\u61c9\u5546\u7684\u6bcf\u4e00\u500b\u7d30\u7bc0\uff0c\u6295\u8cc7\u65bc\u4eba\u54e1\uff0c\u6295\u8cc7\u65bc\u57f9\u8a13\u3002\u7531\u65bc\u8a31\u591a\u96f6\u552e\u5546\u64c1\u6709\u6578\u4ee5\u5343\u8a08\u7684\u4f9b\u61c9\u5546\uff0c\u592a\u591a\u7684\u6578\u64da\u4fdd\u5b58\u5728\u96fb\u5b50\u8868\u683c\u4e2d\uff0c\u9019\u4e9b\u6578\u64da\u8a18\u9304\u4e26\u96b1\u85cf\u5c0d\u65bc\u767c\u73fe\u4e0b\u4e00\u6b21\u8056\u8a95\u8cc0\u5361\u6b3a\u8a50\u81f3\u95dc\u91cd\u8981\u7684\u4fe1\u606f\u3002\u4fe1\u606f\u9700\u8981\u7531\u6574\u500b\u7d44\u7e54\u7684\u5229\u76ca\u76f8\u95dc\u8005\u63d0\u4f9b\u548c\u5206\u6790\uff0c\u800c\u4e0d\u50c5\u50c5\u662f\u63a1\u8cfc\u5718\u968a\u3002<\/p>\n

2. \u505c\u6b62\u5411\u4e16\u754c\u5404\u5730\u904b\u9001\u7a7a\u904b\u3002<\/strong><\/h4>\n

\u6bcf\u5e74\u5927\u7d04\u6709 1000 \u842c\u500b\u96c6\u88dd\u7bb1\u904b\u5f80\u82f1\u570b\uff0c\u4f46\u6b63\u5982\u6211\u5011\u6240\u77e5\uff0c\u5b83\u5011\u7684\u88dd\u8ca8\u91cf\u901a\u5e38\u5728 75% \u548c 90% \u4e4b\u9593\u3002\u5728\u6700\u8fd1\u7684\u9805\u76ee\u4e2d\uff0c\u82f1\u570b 5 \u5927\u670d\u88dd\u96f6\u552e\u5546\u4e2d\u7684 2 \u5bb6\u901a\u904e\u63d0\u9ad8\u4f9b\u61c9\u5546\u53c3\u8207\u5ea6\u3001\u4e16\u754c\u4e00\u6d41\u7684\u5305\u88dd\u5c08\u696d\u77e5\u8b58\u4ee5\u53ca\u5f15\u5165\u78ba\u4fdd\u6eff\u8db3\u5305\u88dd\u5408\u898f\u6a19\u6e96\u7684\u65b0\u7cfb\u7d71\uff0c\u5c07\u5176\u5bb9\u5668\u586b\u5145\u91cf\u63d0\u9ad8\u4e86 10% \u4ee5\u4e0a\u3002\u5168\u9762\u61c9\u7528\u76f8\u540c\u7684\u6d41\u7a0b\u5c07\u5c0e\u81f4\u6bcf\u5e74\u904b\u8f38\u7684\u96c6\u88dd\u7bb1\u6e1b\u5c11\u7d04 100 \u842c\u500b\uff0c\u4e26\u5927\u5e45\u6e1b\u5c11\u904b\u8f38\u9700\u6c42\u6e1b\u5c11\u5e36\u4f86\u7684\u4e8c\u6c27\u5316\u78b3\u6392\u653e\u91cf\u3002\u9019\u4e9b\u6700\u521d\u4e26\u6c92\u6709\u88ab\u8996\u70ba\u4e3b\u8981\u7684\u6295\u8cc7\u8209\u63aa\u2014\u2014\u5be6\u969b\u4e0a\u6295\u8cc7\u975e\u5e38\u5c0f\uff0c\u4f46\u5b83\u78ba\u5be6\u9700\u8981\u5728\u6574\u500b\u4f9b\u61c9\u93c8\u898f\u5283\u548c\u904b\u71df\u4e2d\u8f49\u8b8a\u5fc3\u614b\u3002<\/p>\n

3. \u8003\u616e\u5982\u4f55\u5728\u73fe\u6709\u4f9b\u61c9\u93c8\u4e2d\u5be6\u65bd\u9006\u5411\u7269\u6d41\u3002<\/strong><\/h4>\n

\u9006\u5411\u7269\u6d41\u662f\u8cab\u7a7f\u6574\u500b\u7522\u54c1\u751f\u547d\u9031\u671f\u7684\u53ef\u6301\u7e8c\u6027\u5faa\u74b0\u8996\u5716\u3002\u5b83\u7ba1\u7406\u8fd4\u56de\u88fd\u9020\u5546\u6216\u7269\u6d41\u7db2\u7d61\u7684\u8ca8\u7269\u548c\u6750\u6599\u7684\u56de\u6d41\u4ee5\u9032\u884c\u6b63\u78ba\u8655\u7406\u3002<\/p>\n

\u201c\u6642\u5c1a\u6bcf\u5e74\u7522\u751f 4% \u7684\u4e16\u754c\u5783\u573e\uff0c9200 \u842c\u5678\uff0c\u6bd4\u6709\u6bd2\u96fb\u5b50\u5783\u573e\u9084\u591a\u3002\u201d \u2013 \u6642\u5c1a\u7522\u696d\u8108\u640f<\/p>\n

\u201c\u4eca\u5e74\u65e9\u4e9b\u6642\u5019\uff0c\u64da\u900f\u9732\uff0c\u82f1\u570b\u5962\u4f88\u6642\u5c1a\u54c1\u724c Burberry \u4e00\u76f4\u5728\u711a\u71d2 $4000 \u842c\u672a\u552e\u51fa\u7684\u5eab\u5b58\uff0c\u4ee5\u4fdd\u6301\u7522\u54c1\u7a00\u7f3a\u6027\u548c\u54c1\u724c\u7368\u5bb6\u6027\u3002\u201d \u2013 \u798f\u5e03\u65af<\/p>\n

\u5f9e\u672c\u8cea\u4e0a\u8b1b\uff0c\u9019\u662f\u60a8\u7684\u4f9b\u61c9\u93c8\u7684\u9006\u5411\uff0c\u4f46\u7269\u6599\u6d41\u5f9e\u6700\u7d42\u6d88\u8cbb\u8005\u6d41\u5411\u4f9b\u61c9\u5546\u3002 H&M \u7684\u670d\u88dd\u6536\u96c6\u8a08\u5283\u662f\u4f9b\u61c9\u93c8\u4e2d\u9006\u5411\u7269\u6d41\u5de5\u4f5c\u7684\u4e00\u500b\u5178\u578b\u4f8b\u5b50\uff0c\u4e0d\u9700\u8981\u7684\u8863\u670d\u88ab\u9000\u56de\u5230\u5546\u5e97\uff0c\u7136\u5f8c\u201c\u91cd\u65b0\u4f7f\u7528\u3001\u91cd\u65b0\u78e8\u640d\u6216\u56de\u6536\uff0c0% \u5c07\u9001\u53bb\u5783\u573e\u586b\u57cb\u5834\u3002\u201d(5)\u3002<\/p>\n

\u597d\u6d88\u606f\u662f\uff0c\u5982\u679c\u60a8\u5df2\u7d93\u70ba\u6700\u7d42\u6d88\u8cbb\u8005\u57f7\u884c\u4e86\u9000\u8ca8\u653f\u7b56\uff0c\u90a3\u9ebc\u60a8\u5c31\u6709\u80fd\u529b\u5be6\u65bd\u9006\u5411\u7269\u6d41\u3002\u5728\u60a8\u7684\u4f9b\u61c9\u93c8\u4e2d\u5be6\u65bd\u9006\u5411\u7269\u6d41\u5f88\u7c21\u55ae\uff0c\u901a\u904e\u5728\u8cfc\u8cb7\u5f8c\u5ef6\u9577\u7522\u54c1\u751f\u547d\u9031\u671f\uff0c\u60a8\u53ef\u4ee5\u5be6\u73fe\u5b8c\u5168\u53ef\u6301\u7e8c\u548c\u5faa\u74b0\u7684\u4f9b\u61c9\u93c8\u3002<\/p>\n

\u56e0\u6b64\uff0c\u6b63\u5982 Z \u4e16\u4ee3\uff0c\u683c\u857e\u5854\u00b7\u6851\u4f2f\u683c\u6240\u8aaa\uff1a\u201c\u4eba\u985e\u73fe\u5728\u6b63\u7ad9\u5728\u5341\u5b57\u8def\u53e3\u3002\u6211\u5011\u73fe\u5728\u5fc5\u9808\u6c7a\u5b9a\u6211\u5011\u8981\u8d70\u54ea\u689d\u8def\u3002\u6211\u5011\u5e0c\u671b\u6240\u6709\u751f\u7269\u7684\u672a\u4f86\u751f\u6d3b\u689d\u4ef6\u662f\u4ec0\u9ebc\u6a23\u7684\uff1f\u201d\u6211\u5011\u5fc5\u9808\u9069\u61c9\u6211\u5011\u7684\u65b0\u8208\u5ba2\u6236\u4e26\u8abf\u6574\u6211\u5011\u7684\u9858\u666f\u548c\u50f9\u503c\u89c0\uff0c\u4ee5\u4fbf\u6211\u5011\u80fd\u5920\u6295\u8cc7\u4e26\u70ba\u4f9b\u61c9\u93c8\u5275\u9020\u6301\u4e45\u7684\u8b8a\u9769\u3002\u8abf\u6574\u5230 Z \u4e16\u4ee3\u4eba\u7fa4\u5c07\u4f7f\u60a8\u6709\u5229\u65bc\u5438\u5f15 Digital-ites \u7684\u6ce8\u610f\u529b\uff0c\u4e26\u5728\u52aa\u529b\u5be6\u73fe\u60a8\u7684\u9053\u5fb7\u50f9\u503c\u89c0\u7684\u540c\u6642\u78ba\u4fdd\u4ed6\u5011\u7684\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002<\/p>\n

\u4f86\u6e90<\/em><\/p>\n

    \n
  1. \u6578\u5b57\u5546\u52d9\u548c\u00a0<\/em>Gen \u5831\u544a\u4f86\u81ea<\/em>\u00a0\u5546\u696d\u5167\u5e55\u60c5\u5831<\/em>\u00a0<\/strong><\/li>\n
  2. https:\/\/www.visioncritical.com\/blog\/gen-z-versus-millennials-infographics<\/em><\/a><\/li>\n
  3. https:\/\/www.genzinsights.com\/to-win-gen-z-show-some-respect-for-the-environment<\/em><\/a><\/li>\n
  4. https:\/\/www.wgu.edu\/blog\/who-is-gen-z-how-they-impact-workplace1906.html<\/a><\/li>\n
  5. https:\/\/www2.hm.com\/en_gb\/ladies\/shop-by-feature\/16r-garment-collecting.html<\/a><\/li>\n
  6. https:\/\/www.forbes.com\/sites\/jonbird1\/2018\/09\/09\/fashions-dirty-little-secret-and-how-its-coming-clean\/#3c668e601771<\/a><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    \u5230 2026 \u5e74\uff0cZ \u4e16\u4ee3\u5c07\u8d85\u904e\u5343\u79a7\u4e00\u4ee3\uff0c\u6210\u70ba\u6700\u5927\u7684\u6d88\u8cbb\u7fa4\u9ad4 (1)\u3002\u5c07\u80fd\u5920\u5728\u82f1\u570b\u9000\u6b50\u6c11\u610f\u8abf\u67e5\u4e2d\u6295\u7968\u7684\u9019\u4e00\u4ee3\u4eba\u8996\u70ba\u5283\u6642\u4ee3\u7684\u6642\u523b\uff0c\u4ee5 Greta Thunberg \u70ba\u699c\u6a23\uff0c\u4e26\u56e0\u5176\u5728\u7dda\u80fd\u529b\u800c\u88ab\u7a31\u70ba\u201c\u6578\u5b57\u4eba\u201d(4)\u3002\u6578\u5b57\u7db2\u7ad9\u5f88\u5feb\u5c31\u6703\u6210\u70ba\u6700\u5927\u7684\u96f6\u552e\u6d88\u8cbb\u8005\u3002<\/p>","protected":false},"author":5,"featured_media":183294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[206],"postlocation":[],"posttype":[],"postservice":[],"class_list":["post-98238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-software"],"acf":[],"yoast_head":"\nAre We Building Our Supply Chains For Gen Z? - EV Cargo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evcargo.com\/zh\/are-we-building-our-supply-chains-for-gen-z\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are We Building Our Supply Chains For Gen Z? - EV Cargo\" \/>\n<meta property=\"og:description\" content=\"By 2026 Generation Z will overtake Millenials to become the largest consumer population (1). 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