{"id":102801,"date":"2021-11-25T12:32:39","date_gmt":"2021-11-25T12:32:39","guid":{"rendered":"https:\/\/evc.extramilecommunications.dev\/?post_type=casestudies&#038;p=102801"},"modified":"2024-10-29T16:27:41","modified_gmt":"2024-10-29T16:27:41","slug":"pets-at-home","status":"publish","type":"casestudies","link":"https:\/\/www.evcargo.com\/zh_cn\/casestudies\/pets-at-home\/","title":{"rendered":"\u5bb6\u91cc\u7684\u5ba0\u7269"},"content":{"rendered":"<section  class=\"wysiwyg\">\n\n\t<div class=\"container-fluid\">\n\n\t<p><strong>Pets at Home Ltd \u662f\u82f1\u56fd\u6700\u5927\u7684\u5ba0\u7269\u7528\u54c1\u96f6\u552e\u5546\uff0c\u5229\u6da6\u53ef\u89c2\uff0c\u5728\u5168\u56fd\u62e5\u6709 5,000 \u591a\u540d\u5458\u5de5\u5e76\u7ecf\u8425\u7740 325 \u5bb6\u5546\u5e97\u3002\u5f53\u5b83\u5728 2010 \u5e74\u88ab\u5356\u7ed9\u4e00\u5bb6\u7f8e\u56fd\u6295\u8d44\u516c\u53f8\u65f6\uff0c\u5b83\u7684\u4ef7\u503c\u7565\u4f4e\u4e8e 10 \u4ebf\u82f1\u9551\u3002<\/strong><\/p>\n<p>\u516c\u53f8\u7ee7\u7eed\u5feb\u901f\u589e\u957f\uff0c\u5e73\u5747\u6bcf\u5e74\u65b0\u589e 25 \u5bb6\u65b0\u5e97\uff0c\u9500\u552e\u989d\u9010\u5e74\u589e\u957f\u3002\u867d\u7136\u8be5\u516c\u53f8\u7684\u4e3b\u8981\u652f\u6301\u529e\u516c\u5ba4\u4f4d\u4e8e\u67f4\u90e1\u5a01\u59c6\u65af\u6d1b\uff0c\u4f46 Pets at Home \u8fd0\u8425\u7684\u4e2d\u5fc3\u662f\u5176\u4f4d\u4e8e\u65af\u6258\u514b\u7684 160,000 \u5e73\u65b9\u7c73\u4ed3\u5e93\uff0c\u8be5\u4ed3\u5e93\u4e3a\u8be5\u516c\u53f8\u7684\u5168\u56fd\u5546\u5e97\u7f51\u7edc\u63d0\u4f9b\u4e86\u7edd\u5927\u591a\u6570\u670d\u52a1\u3002<br \/>\n2011 \u5e74 6 \u6708\uff0c\u5728\u5317\u5b89\u666e\u6566\u9644\u8fd1\u589e\u8bbe\u4e86\u7b2c\u4e8c\u4e2a\u4ed3\u5e93\u3002\u4e0e Stoke \u7ad9\u70b9\u7684\u89c4\u6a21\u76f8\u4f3c\uff0c\u5b83\u7684\u521b\u5efa\u6e05\u695a\u5730\u8868\u660e\u8be5\u4e1a\u52a1\u53ea\u671d\u7740\u4e00\u4e2a\u65b9\u5411\u53d1\u5c55\u3002<\/p>\n<h3>\u5bb6\u91cc\u7684\u5ba0\u7269\u6311\u6218<\/h3>\n<p>\u5bf9\u4e8e\u50cf Pets at Home \u8fd9\u6837\u7684\u4e13\u4e1a\u96f6\u552e\u5546\u6765\u8bf4\uff0c\u968f\u65f6\u53ef\u7528\u7684\u4ea7\u54c1\u662f\u4f01\u4e1a\u7684\u547d\u8109\u3002\u56e0\u6b64\uff0c\u7269\u6d41\u8d77\u7740\u5173\u952e\u4e1a\u52a1\u7684\u4f5c\u7528\u3002\u968f\u7740\u5bf9\u4ea7\u54c1\u7684\u9700\u6c42\u4e0d\u65ad\u53d8\u5316\uff0c\u7269\u6d41\u529f\u80fd\u5fc5\u987b\u80fd\u591f\u9002\u5e94\u4ee5\u786e\u4fdd\u96f6\u552e\u5e97\u65e2\u4e0d\u4f1a\u79ef\u538b\u4e5f\u4e0d\u4f1a\u4f9b\u5e94\u4e0d\u8db3\u3002<\/p>\n<p>\u8fd9\u8bf4\u8d77\u6765\u5bb9\u6613\u505a\u8d77\u6765\u96be\u3002\u65b0\u4ea7\u54c1\u7ebf\u4f1a\u5b9a\u671f\u63a8\u51fa\u2014\u2014\u6709\u65f6\u4f1a\u5728\u6240\u6709\u82f1\u56fd\u5546\u5e97\u63a8\u51fa\uff0c\u6709\u65f6\u4f1a\u5728\u67d0\u4e9b\u5730\u533a\u63a8\u51fa\u2014\u2014\u800c\u5728\u521d\u59cb\u9500\u552e\u6570\u636e\u51fa\u7089\u4e4b\u524d\uff0cPets at Home \u65e0\u6cd5\u51c6\u786e\u9884\u6d4b\u6d88\u8d39\u8005\u9700\u6c42\u3002\u5bf9\u73b0\u6709\u4ea7\u54c1\u7ebf\u7684\u9700\u6c42\u4e5f\u5728\u4e0d\u65ad\u53d8\u5316\uff0c\u4efb\u4f55\u65b0\u5546\u5e97\u90fd\u9700\u8981\u201c\u6478\u7d22\u201d\u4ee5\u786e\u5b9a\u54ea\u4e9b\u4ea7\u54c1\u5728\u5176\u96c6\u6c34\u533a\u7545\u9500\uff0c\u7136\u540e\u624d\u80fd\u76f8\u5e94\u5730\u8c03\u6574\u4ea7\u54c1\u5206\u914d\u3002<\/p>\n<p>\u56e0\u6b64\uff0cPets at Home \u7684\u7269\u6d41\u529f\u80fd\u5fc5\u987b\u4e0e\u5176\u4ed6\u4e1a\u52a1\u5b8c\u5168\u534f\u8c03\uff0c\u914d\u9001\u6d3b\u52a8\u4e0e\u9500\u552e\u5bc6\u5207\u76f8\u5173\uff0c\u4ee5\u7ba1\u7406\u9700\u6c42\u7684\u6ce2\u52a8\u3002<\/p>\n<p>\u5bf9\u4e8e EV Cargo \u800c\u8a00\uff0c\u4f5c\u4e3a Pets at Home \u7684\u4e3b\u8981\u7269\u6d41\u627f\u5305\u5546\uff0c\u8fd9\u610f\u5473\u7740\u5c06\u81ea\u5df1\u6c89\u6d78\u5728\u4e1a\u52a1\u4e2d\u5e76\u91c7\u7528\u771f\u6b63\u54cd\u5e94\u5f0f\u7684\u5408\u4f5c\u65b9\u5f0f\u3002<\/p>\n<h3>\u89e3\u51b3\u65b9\u6848<\/h3>\n<p>EV Cargo \u5728\u5ba0\u7269\u96f6\u552e\u884c\u4e1a\u62e5\u6709\u60a0\u4e45\u7684\u5386\u53f2\uff0c\u4e0e\u8be5\u884c\u4e1a\u5408\u4f5c\u5df2\u8d85\u8fc7 20 \u5e74\u3002\u5728\u4e0e\u683c\u6d1b\u65af\u7279\u90e1\u7684\u4e00\u5bb6\u5f53\u5730\u5ba0\u7269\u98df\u54c1\u5236\u9020\u5546\u5408\u4f5c\u540e\uff0cEV Cargo \u4e8e 1990 \u5e74\u5728\u65af\u6e29\u987f\u5f00\u8bbe\u65d7\u8230\u5e97\u65f6\uff0c\u5411\u7b2c\u4e00\u5bb6\u4e13\u4e1a\u7684\u5916\u5730\u5ba0\u7269\u4f9b\u5e94\u5546 Pet City \u8fdb\u884c\u4e86\u65e9\u671f\u4ea4\u4ed8\u3002 Pet City \u8fc5\u901f\u5f00\u59cb\u53d1\u5c55\u5728 90 \u5e74\u4ee3\u521d\u671f\uff0c\u5efa\u7acb\u4e86\u62e5\u6709 90 \u5bb6\u8fde\u9501\u5e97\u7684\u8fde\u9501\u5e97\u3002 EV Cargo \u5728\u82f1\u56fd\u5b8c\u6210\u4e86\u6240\u6709\u4ea4\u4ed8\uff0c\u901a\u8fc7\u5c3e\u8d27\u5347\u964d\u673a\u548c\u6cf5\u8f66\u6309\u8ba1\u5212\u4ea4\u4ed8\u5230\u96f6\u552e\u5e97\u3002<\/p>\n<p>1996 \u5e74 Pet City \u88ab Pet Smart \u51fa\u552e\u540e\uff0c\u968f\u7740\u5916\u5730\u96f6\u552e\u6a21\u5f0f\u5728\u82f1\u56fd\u5174\u8d77\uff0c\u4e1a\u52a1\u589e\u957f\u8fc5\u901f\u2014\u2014\u4e09\u5e74\u5185\uff0cEV Cargo \u5df2\u4ea4\u4ed8\u81f3 150 \u5bb6\u5546\u5e97\u3002 Pets at Home \u4e8e 1999 \u5e74\u6536\u8d2d\u4e86\u8be5\u96c6\u56e2\uff0c\u6210\u4e3a\u82f1\u56fd\u6700\u5927\u7684\u5ba0\u7269\u7528\u54c1\u96f6\u552e\u5546\u3002\u5f53 2003 \u5e74\u5728 Stoke-on-Trent \u5f00\u8bbe\u65b0\u7684\u914d\u9001\u4e2d\u5fc3\u65f6\uff0cEV Cargo \u6210\u4e3a\u8be5\u4e1a\u52a1\u7684\u82f1\u56fd\u4e3b\u8981\u7269\u6d41\u5408\u4f5c\u4f19\u4f34\u3002\u8fd9\u6d89\u53ca\u5230\u4e00\u4e2a\u73b0\u573a\u7ba1\u7406\u56e2\u961f\u548c\u4e00\u652f\u7531\u6d82\u88c5\u8f66\u8f86\u7ec4\u6210\u7684\u6838\u5fc3\u8f66\u961f\uff0c\u6bcf\u5929\u5411\u96f6\u552e\u5e97\u548c\u4f9b\u5e94\u5546\u6536\u96c6\u591a\u8fbe 100 \u4ef6\u8d27\u7269\u3002<\/p>\n<p>EV Cargo \u591a\u5e74\u6765\u4e00\u76f4\u4e0e Pets at Home \u5408\u4f5c\uff0c\u63a8\u52a8\u6574\u4e2a\u7269\u6d41\u8fd0\u8425\u7684\u6539\u8fdb\u3002\u65b0\u914d\u9001\u4e2d\u5fc3\u65e9\u671f\u7684\u4e00\u4e2a\u5feb\u901f\u80dc\u5229\u662f\u4ece\u5355\u5c42\u62d6\u8f66\u8f6c\u5411\u53cc\u5c42\u62d6\u8f66\uff0c\u4ee5\u53ca\u5b89\u88c5\u5728\u62d6\u8f66\u540e\u90e8\u7684 Moffett \u53c9\u8f66\u3002\u8fd9\u5c06\u6709\u6548\u8d1f\u8f7d\u6548\u7387\u63d0\u9ad8\u4e86 50%\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u65e0\u9700\u5728\u5bb6\u4e2d\u7684\u5ba0\u7269\u5728\u5176\u6240\u6709\u5546\u5e97\u90fd\u914d\u5907\u673a\u68b0\u642c\u8fd0\u8bbe\u5907 (MHE)\uff0c\u5e76\u4e14\u65e0\u9700\u5bf9\u5e97\u5185\u5458\u5de5\u8fdb\u884c\u5fc5\u8981\u7684\u57f9\u8bad\u4ee5\u5904\u7406 MHE\u3002 Pets at Home \u4e00\u591c\u4e4b\u95f4\u53d6\u6d88\u4e86\u8d85\u8fc7 250 \u53f0\u53c9\u8f66\u7684\u5408\u540c\u79df\u8d41\u534f\u8bae\uff0c\u6bcf\u5e74\u5728 MHE \u79df\u8d41\u6210\u672c\u548c\u57f9\u8bad\u4e0a\u8282\u7701\u4e86\u8d85\u8fc7 50 \u4e07\u82f1\u9551\u3002<\/p>\n<p>\u5176\u4ed6\u4e3e\u63aa\u5305\u62ec\u5f15\u5165\u7a7a\u6c14\u52a8\u529b\u62d6\u8f66\u2014\u2014\u51cf\u5c11\u71c3\u6599\u9700\u6c42\u5df2\u8282\u7701\u7ea6 14% \u7684\u6210\u672c\u3002 EV Cargo \u8fd8\u4ee3\u8868\u5bb6\u4e2d\u5ba0\u7269\u5f00\u5c55\u4e86\u4e00\u9879\u5f3a\u6709\u529b\u7684\u9a7e\u9a76\u5458\u57f9\u8bad\u8ba1\u5212\uff0c\u91cd\u70b9\u662f\u786e\u4fdd\u5728\u6574\u4e2a\u914d\u9001\u8fd0\u8425\u8fc7\u7a0b\u4e2d\u5b89\u5168\u4e14\u7701\u6cb9\u3002 Pets at Home \u4f9b\u5e94\u94fe\u603b\u76d1 Phil Hackney \u89e3\u91ca\u4e86\u4e3a\u4ec0\u4e48\u9009\u62e9 EV Cargo \u4f5c\u4e3a\u82f1\u56fd\u7269\u6d41\u5408\u4f5c\u4f19\u4f34\uff1a<\/p>\n<p>\u201c\u4ece\u5efa\u7acb\u5173\u7cfb\u5f00\u59cb\uff0cEV Cargo \u5c31\u5df2\u7ecf\u51c6\u5907\u597d\u5e94\u5bf9\u9700\u6c42\u7684\u53d8\u5316\u5e76\u76f8\u5e94\u5730\u6539\u53d8\u4ed6\u4eec\u7684\u65b9\u6cd5\u3002\u65e0\u8bba\u53d1\u751f\u4ec0\u4e48\uff0c\u6216\u8005\u6211\u4eec\u7684\u4e1a\u52a1\u589e\u957f\u548c\u53d8\u5316\u6709\u591a\u5927\uff0c\u6211\u4eec\u90fd\u77e5\u9053 EV Cargo \u5c06\u7aed\u5c3d\u6240\u80fd\u4f7f\u5176\u53d1\u6325\u4f5c\u7528\u201d\u3002<\/p>\n<h3>\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3<\/h3>\n<p>Pets at Home \u6bcf\u4e24\u5468\u5ba1\u67e5\u4e00\u6b21\u4ea4\u4ed8\u8981\u6c42\uff0c\u786e\u4fdd\u8ba1\u5212\u4ea4\u4ed8\u4e0e\u9884\u6d4b\u7684\u9700\u6c42\u9ad8\u5cf0\u548c\u4f4e\u8c37\u4fdd\u6301\u4e00\u81f4\u3002\u5546\u5e97\u672c\u8eab\u51e0\u4e4e\u6ca1\u6709\u7f13\u51b2\u5e93\u5b58\u2014\u2014\u5927\u591a\u6570\u4ea7\u54c1\u4e00\u5230\u8d27\u5c31\u4f1a\u76f4\u63a5\u9500\u552e\u2014\u2014\u56e0\u6b64 EV Cargo \u80fd\u591f\u5feb\u901f\u51c6\u786e\u5730\u5b9a\u5236\u4ea4\u4ed8\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>Phil Hackney \u6307\u51fa\uff0c\u5728\u8bb8\u591a\u5927\u578b\u5168\u56fd\u6027\u96f6\u552e\u5546\u4e2d\uff0c\u5e97\u5458\u4e0d\u4ec5\u8981\u4e0e\u987e\u5ba2\u6253\u4ea4\u9053\uff0c\u800c\u4e14\u8fd8\u8981\u4e0e\u987e\u5ba2\u6253\u4ea4\u9053\u3002\u4ed6\u4eec\u4f9d\u8d56\u4e8e\u5378\u8d27\u3001\u8865\u5145\u8d27\u67b6\u4e0a\u7684\u4ea7\u54c1\u3001\u7ba1\u7406\u5e93\u5b58\u2014\u2014\u6240\u6709\u8fd9\u4e9b\u90fd\u5c06\u6ce8\u610f\u529b\u4ece\u5e2e\u52a9\u5ba2\u6237\u8fdb\u884c\u8d2d\u4e70\u7684\u6838\u5fc3\u4efb\u52a1\u8f6c\u79fb\u5f00\u3002<\/p>\n<p>\u7136\u800c\uff0c\u5728 Pets at Home\uff0c\u6574\u4e2a\u4e1a\u52a1\u65e8\u5728\u4e3a\u987e\u5ba2\u63d0\u4f9b\u6109\u5feb\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u5e76\u6709\u4e00\u540d\u5458\u5de5\u968f\u65f6\u5f85\u547d\u5e76\u4e50\u4e8e\u63d0\u4f9b\u5e2e\u52a9\u3002\u4e3a\u786e\u4fdd\u540c\u4e8b\u6709\u65f6\u95f4\u4e13\u5fc3\u4e3a\u5ba2\u6237\u670d\u52a1\uff0cPets at Home \u548c EV Cargo \u643a\u624b\u5408\u4f5c\uff0c\u4e3a\u6574\u4e2a\u96f6\u552e\u5e97\u7f51\u7edc\u5b9e\u65bd\u591c\u95f4\u9001\u8d27\u3002\u6839\u636e\u65b0\u7684\u65f6\u95f4\u8868\uff0cEV Cargo \u7684\u53f8\u673a\u4f1a\u5728\u4e0b\u5348 6 \u70b9\u81f3\u6b21\u65e5\u51cc\u6668 4 \u70b9\u4e4b\u95f4\u8fde\u591c\u9001\u8d27\u3002<\/p>\n<p>\u53f8\u673a\u6ca1\u6709\u5728\u73b0\u573a\u5b58\u653e\u4ea7\u54c1\uff0c\u800c\u662f\u4f7f\u7528 Moffett \u53c9\u8f66\u5378\u4e0b\u4ea7\u54c1\uff0c\u7136\u540e\u5c06\u5b83\u4eec\u76f4\u63a5\u8fd0\u9001\u5230\u5546\u5e97\u7684\u76f8\u5173\u90e8\u95e8\u3002\u8fd9\u610f\u5473\u7740\u4ece\u65e9\u4e0a 7 \u70b9 30 \u5206\u5de5\u4eba\u5230\u8fbe\u5230\u5546\u5e97\u5f00\u95e8\uff0c\u5458\u5de5\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u5728\u5f53\u5929\u4ea4\u6613\u4e4b\u524d\u8865\u5145\u8d27\u67b6\u4e0a\u7684\u5e93\u5b58\uff0c\u800c\u4e0d\u662f\u7ba1\u7406\u548c\u5904\u7406\u4ea4\u8d27\u3002\u83f2\u5c14\u89e3\u91ca\u8bf4\uff1a<\/p>\n<p>\u201c\u8fd9\u4e00\u53d8\u5316\u786e\u5b9e\u51cf\u8f7b\u4e86\u7b2c\u4e00\u5929\u534a\u5c0f\u65f6\u7684\u538b\u529b\u3002\u5230\u5546\u5e97\u5f00\u95e8\u65f6\uff0c\u901a\u5e38\u5728\u4e0a\u5348 9 \u70b9\u5de6\u53f3\uff0c\u6211\u4eec\u8f66\u95f4\u7684\u540c\u4e8b\u5df2\u51c6\u5907\u597d\u4e3a\u5ba2\u6237\u670d\u52a1\uff0c\u5e76\u53ef\u4ee5\u52aa\u529b\u63d0\u4f9b\u826f\u597d\u7684\u670d\u52a1\u3002\u901a\u8fc7\u907f\u514d\u5728\u4e25\u91cd\u62e5\u5835\u65f6\u671f\u4ea4\u8d27\uff0c\u6211\u4eec\u73b0\u5728\u8fd8\u53ef\u4ee5\u6309\u65f6\u4ea4\u8d27\uff0c\u8fbe\u5230 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