{"id":98238,"date":"2021-07-12T15:35:00","date_gmt":"2021-07-12T14:35:00","guid":{"rendered":"https:\/\/evc.extramilecommunications.dev\/are-we-building-our-supply-chains-for-gen-z\/"},"modified":"2024-07-02T15:08:29","modified_gmt":"2024-07-02T14:08:29","slug":"are-we-building-our-supply-chains-for-gen-z","status":"publish","type":"post","link":"https:\/\/www.evcargo.com\/zh_cn\/are-we-building-our-supply-chains-for-gen-z\/","title":{"rendered":"\u6211\u4eec\u662f\u5426\u5728\u4e3a Z \u4e16\u4ee3\u5efa\u7acb\u4f9b\u5e94\u94fe\uff1f"},"content":{"rendered":"

\u5230 2026 \u5e74\uff0cZ \u4e16\u4ee3\u5c06\u8d85\u8fc7\u5343\u79a7\u4e00\u4ee3\uff0c\u6210\u4e3a\u6700\u5927\u7684\u6d88\u8d39\u7fa4\u4f53 (1)\u3002\u5c06\u80fd\u591f\u5728\u82f1\u56fd\u9000\u6b27\u6c11\u610f\u8c03\u67e5\u4e2d\u6295\u7968\u7684\u8fd9\u4e00\u4ee3\u4eba\u89c6\u4e3a\u5212\u65f6\u4ee3\u7684\u65f6\u523b\uff0c\u4ee5 Greta Thunberg \u4e3a\u699c\u6837\uff0c\u5e76\u56e0\u5176\u5728\u7ebf\u80fd\u529b\u800c\u88ab\u79f0\u4e3a\u201c\u6570\u5b57\u4eba\u201d(4)\u3002\u6570\u5b57\u7f51\u7ad9\u5f88\u5feb\u5c31\u4f1a\u6210\u4e3a\u6700\u5927\u7684\u96f6\u552e\u6d88\u8d39\u8005\u3002<\/p>\n

\u636e\u62a5\u9053\uff0c\u4e3a YouTube \u4e00\u4ee3\u6253\u9020\u54c1\u724c\uff0c\u4ed6\u4eec\u7684\u6ce8\u610f\u529b\u6301\u7eed\u65f6\u95f4\u4e3a 8 \u79d2\uff08\u6bd4\u5343\u79a7\u4e00\u4ee3\u4f4e 50%\uff09\u610f\u5473\u7740\u6211\u4eec\u9700\u8981\u7acb\u5373\u5f15\u8d77\u4ed6\u4eec\u7684\u6ce8\u610f\u3002\u8d85\u8fc7\u4e00\u534a\u7684\u4eba\u5728\u8fc7\u53bb 6 \u4e2a\u6708\u5185\u4f7f\u7528\u624b\u673a\u5728\u7ebf\u8d2d\u4e70\u4e86\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u4f9b\u5e94\u94fe\u9700\u8981\u8ba4\u53ef Z \u4e16\u4ee3\u7684\u613f\u666f\u548c\u4ef7\u503c\u89c2\uff0c\u540c\u65f6\u4e13\u6ce8\u4e8e\u652f\u6301\u5343\u79a7\u4e00\u4ee3\u4e4b\u540e\u8fd9\u4e2a\u65f6\u4ee3\u4e3b\u5bfc\u7684\u9500\u552e\u6e20\u9053\u3002<\/p>\n

\u8fd9\u662f Gen Z Insights(2) \u7684\u7cbe\u5f69\u5f15\u8ff0\uff1a<\/p>\n

\u201c\u6700\u8fd1\u7684\u4e00\u9879 UNiDAYS x Ad Age \u8c03\u67e5\u663e\u793a\uff0c\u9ad8\u8fbe 82% \u7684 Z \u4e16\u4ee3\u5b66\u751f\u66f4\u6709\u53ef\u80fd\u8d2d\u4e70\u73af\u4fdd\u4ea7\u54c1\u3002\u5c3c\u5c14\u68ee\u7684\u53e6\u4e00\u9879\u7814\u7a76\u8868\u660e\uff0c77% \u7684 Z \u4e16\u4ee3\u613f\u610f\u4e3a\u540c\u6837\u7684\u73af\u4fdd\u4ea7\u54c1\u652f\u4ed8\u66f4\u591a\u8d39\u7528\uff0c\u800c\u5a74\u513f\u6f6e\u4e00\u4ee3\u7684\u8fd9\u4e00\u6bd4\u4f8b\u4ec5\u4e3a 51%\uff0c\u800c\u603b\u4f53\u4eba\u53e3\u7684\u8fd9\u4e00\u6bd4\u4f8b\u4e3a 66%\u3002\u201d<\/p>\n

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1. \u975e\u5e38\u5173\u5fc3\u60a8\u7684\u6765\u6e90\u548c\u6765\u6e90\u3002<\/strong><\/h4>\n

\u4e00\u4e9b\u96f6\u552e\u5546\u7684\u9053\u5fb7\u91c7\u8d2d\u56e2\u961f\u5728\u5ba1\u6838\u3001\u68c0\u67e5\u548c\u5f15\u5bfc\u4f9b\u5e94\u5546\u7b26\u5408\u9053\u5fb7\u6807\u51c6\u65b9\u9762\u505a\u5f97\u5f88\u597d\uff0c\u4f7f\u7528\u95e8\u6237\u6765\u4ea4\u6d41\u4fe1\u606f\u548c\u7a0b\u5e8f\uff0c\u4f46\u8ddf\u8e2a\u539f\u6750\u6599\u6765\u6e90\u66f4\u5177\u6311\u6218\u6027\u3002\u5c3d\u7ba1\u5c3d\u6700\u5927\u52aa\u529b\u5bfb\u627e\u529e\u516c\u5ba4\u56e2\u961f\u548c\u4ee3\u7406\u5546\uff0c\u4f46\u5982\u679c\u6ca1\u6709\u8db3\u591f\u7684\u6295\u8d44\uff0c\u8fd9\u5c06\u662f\u56f0\u96be\u7684\u3002 2019 \u5e74\u5723\u8bde\u8d3a\u5361\u4e8b\u4ef6\u6709\u8ff9\u8c61\u8868\u660e\uff0c\u76d1\u72f1\u52b3\u5de5\u88ab\u7528\u6765\u5305\u88c5\u5361\u7247\uff0c\u8fd9\u8868\u660e\u91c7\u8d2d\u5931\u8d25\u662f\u5982\u4f55\u7834\u574f\u54c1\u724c\u7684\u3002\u8fd9\u662f\u5bf9\u5916\u5305\u7684\u6b3a\u8bc8\u6027\u4f7f\u7528\u5417\uff1f\u662f\u5426\u672a\u80fd\u5f7b\u5e95\u5ba1\u67e5\u4f9b\u5e94\u5546\uff1f\u662f\u5426\u672a\u80fd\u4ece\u5176\u4ed6\u96f6\u552e\u5546\u4e0e\u8be5\u4f9b\u5e94\u5546\u7684\u4ea4\u6613\u4e2d\u5438\u53d6\u6559\u8bad\uff1f<\/p>\n

\u5bf9\u4e8e Z \u4e16\u4ee3\u6765\u8bf4\uff0c\u8fd9\u662f\u5173\u4e8e\u5173\u5fc3\u548c\u88ab\u89c6\u4e3a\u5173\u5fc3\u3002\u6295\u8d44\u5de5\u5177\u6765\u7cfb\u7edf\u5730\u8bb0\u5f55\u548c\u5206\u6790\u6709\u5173\u4f9b\u5e94\u5546\u7684\u6bcf\u4e00\u4e2a\u7ec6\u8282\uff0c\u6295\u8d44\u4e8e\u4eba\u5458\uff0c\u6295\u8d44\u4e8e\u57f9\u8bad\u3002\u7531\u4e8e\u8bb8\u591a\u96f6\u552e\u5546\u62e5\u6709\u6570\u4ee5\u5343\u8ba1\u7684\u4f9b\u5e94\u5546\uff0c\u592a\u591a\u7684\u6570\u636e\u4fdd\u5b58\u5728\u7535\u5b50\u8868\u683c\u4e2d\uff0c\u8fd9\u4e9b\u6570\u636e\u8bb0\u5f55\u5e76\u9690\u85cf\u5bf9\u4e8e\u53d1\u73b0\u4e0b\u4e00\u6b21\u5723\u8bde\u8d3a\u5361\u6b3a\u8bc8\u81f3\u5173\u91cd\u8981\u7684\u4fe1\u606f\u3002\u4fe1\u606f\u9700\u8981\u7531\u6574\u4e2a\u7ec4\u7ec7\u7684\u5229\u76ca\u76f8\u5173\u8005\u63d0\u4f9b\u548c\u5206\u6790\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u91c7\u8d2d\u56e2\u961f\u3002<\/p>\n

2. \u505c\u6b62\u5411\u4e16\u754c\u5404\u5730\u8fd0\u9001\u7a7a\u8fd0\u3002<\/strong><\/h4>\n

\u6bcf\u5e74\u5927\u7ea6\u6709 1000 \u4e07\u4e2a\u96c6\u88c5\u7bb1\u8fd0\u5f80\u82f1\u56fd\uff0c\u4f46\u6b63\u5982\u6211\u4eec\u6240\u77e5\uff0c\u5b83\u4eec\u7684\u88c5\u8d27\u91cf\u901a\u5e38\u5728 75% \u548c 90% \u4e4b\u95f4\u3002\u5728\u6700\u8fd1\u7684\u9879\u76ee\u4e2d\uff0c\u82f1\u56fd 5 \u5927\u670d\u88c5\u96f6\u552e\u5546\u4e2d\u7684 2 \u5bb6\u901a\u8fc7\u63d0\u9ad8\u4f9b\u5e94\u5546\u53c2\u4e0e\u5ea6\u3001\u4e16\u754c\u4e00\u6d41\u7684\u5305\u88c5\u4e13\u4e1a\u77e5\u8bc6\u4ee5\u53ca\u5f15\u5165\u786e\u4fdd\u6ee1\u8db3\u5305\u88c5\u5408\u89c4\u6807\u51c6\u7684\u65b0\u7cfb\u7edf\uff0c\u5c06\u5176\u5bb9\u5668\u586b\u5145\u91cf\u63d0\u9ad8\u4e86 10% \u4ee5\u4e0a\u3002\u5168\u9762\u5e94\u7528\u76f8\u540c\u7684\u6d41\u7a0b\u5c06\u5bfc\u81f4\u6bcf\u5e74\u8fd0\u8f93\u7684\u96c6\u88c5\u7bb1\u51cf\u5c11\u7ea6 100 \u4e07\u4e2a\uff0c\u5e76\u5927\u5e45\u51cf\u5c11\u8fd0\u8f93\u9700\u6c42\u51cf\u5c11\u5e26\u6765\u7684\u4e8c\u6c27\u5316\u78b3\u6392\u653e\u91cf\u3002\u8fd9\u4e9b\u6700\u521d\u5e76\u6ca1\u6709\u88ab\u89c6\u4e3a\u4e3b\u8981\u7684\u6295\u8d44\u4e3e\u63aa\u2014\u2014\u5b9e\u9645\u4e0a\u6295\u8d44\u975e\u5e38\u5c0f\uff0c\u4f46\u5b83\u786e\u5b9e\u9700\u8981\u5728\u6574\u4e2a\u4f9b\u5e94\u94fe\u89c4\u5212\u548c\u8fd0\u8425\u4e2d\u8f6c\u53d8\u5fc3\u6001\u3002<\/p>\n

3. \u8003\u8651\u5982\u4f55\u5728\u73b0\u6709\u4f9b\u5e94\u94fe\u4e2d\u5b9e\u65bd\u9006\u5411\u7269\u6d41\u3002<\/strong><\/h4>\n

\u9006\u5411\u7269\u6d41\u662f\u8d2f\u7a7f\u6574\u4e2a\u4ea7\u54c1\u751f\u547d\u5468\u671f\u7684\u53ef\u6301\u7eed\u6027\u5faa\u73af\u89c6\u56fe\u3002\u5b83\u7ba1\u7406\u8fd4\u56de\u5236\u9020\u5546\u6216\u7269\u6d41\u7f51\u7edc\u7684\u8d27\u7269\u548c\u6750\u6599\u7684\u56de\u6d41\u4ee5\u8fdb\u884c\u6b63\u786e\u5904\u7406\u3002<\/p>\n

\u201c\u65f6\u5c1a\u6bcf\u5e74\u4ea7\u751f 4% \u7684\u4e16\u754c\u5783\u573e\uff0c9200 \u4e07\u5428\uff0c\u6bd4\u6709\u6bd2\u7535\u5b50\u5783\u573e\u8fd8\u591a\u3002\u201d \u2013 \u65f6\u5c1a\u4ea7\u4e1a\u8109\u640f<\/p>\n

\u201c\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\uff0c\u636e\u900f\u9732\uff0c\u82f1\u56fd\u5962\u4f88\u65f6\u5c1a\u54c1\u724c Burberry \u4e00\u76f4\u5728\u711a\u70e7 $4000 \u4e07\u672a\u552e\u51fa\u7684\u5e93\u5b58\uff0c\u4ee5\u4fdd\u6301\u4ea7\u54c1\u7a00\u7f3a\u6027\u548c\u54c1\u724c\u72ec\u5bb6\u6027\u3002\u201d \u2013 \u798f\u5e03\u65af<\/p>\n

\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u8fd9\u662f\u60a8\u7684\u4f9b\u5e94\u94fe\u7684\u9006\u5411\uff0c\u4f46\u7269\u6599\u6d41\u4ece\u6700\u7ec8\u6d88\u8d39\u8005\u6d41\u5411\u4f9b\u5e94\u5546\u3002 H&M \u7684\u670d\u88c5\u6536\u96c6\u8ba1\u5212\u662f\u4f9b\u5e94\u94fe\u4e2d\u9006\u5411\u7269\u6d41\u5de5\u4f5c\u7684\u4e00\u4e2a\u5178\u578b\u4f8b\u5b50\uff0c\u4e0d\u9700\u8981\u7684\u8863\u670d\u88ab\u9000\u56de\u5230\u5546\u5e97\uff0c\u7136\u540e\u201c\u91cd\u65b0\u4f7f\u7528\u3001\u91cd\u65b0\u78e8\u635f\u6216\u56de\u6536\uff0c0% \u5c06\u9001\u53bb\u5783\u573e\u586b\u57cb\u573a\u3002\u201d(5)\u3002<\/p>\n

\u597d\u6d88\u606f\u662f\uff0c\u5982\u679c\u60a8\u5df2\u7ecf\u4e3a\u6700\u7ec8\u6d88\u8d39\u8005\u6267\u884c\u4e86\u9000\u8d27\u653f\u7b56\uff0c\u90a3\u4e48\u60a8\u5c31\u6709\u80fd\u529b\u5b9e\u65bd\u9006\u5411\u7269\u6d41\u3002\u5728\u60a8\u7684\u4f9b\u5e94\u94fe\u4e2d\u5b9e\u65bd\u9006\u5411\u7269\u6d41\u5f88\u7b80\u5355\uff0c\u901a\u8fc7\u5728\u8d2d\u4e70\u540e\u5ef6\u957f\u4ea7\u54c1\u751f\u547d\u5468\u671f\uff0c\u60a8\u53ef\u4ee5\u5b9e\u73b0\u5b8c\u5168\u53ef\u6301\u7eed\u548c\u5faa\u73af\u7684\u4f9b\u5e94\u94fe\u3002<\/p>\n

\u56e0\u6b64\uff0c\u6b63\u5982 Z \u4e16\u4ee3\uff0c\u683c\u857e\u5854\u00b7\u6851\u4f2f\u683c\u6240\u8bf4\uff1a\u201c\u4eba\u7c7b\u73b0\u5728\u6b63\u7ad9\u5728\u5341\u5b57\u8def\u53e3\u3002\u6211\u4eec\u73b0\u5728\u5fc5\u987b\u51b3\u5b9a\u6211\u4eec\u8981\u8d70\u54ea\u6761\u8def\u3002\u6211\u4eec\u5e0c\u671b\u6240\u6709\u751f\u7269\u7684\u672a\u6765\u751f\u6d3b\u6761\u4ef6\u662f\u4ec0\u4e48\u6837\u7684\uff1f\u201d\u6211\u4eec\u5fc5\u987b\u9002\u5e94\u6211\u4eec\u7684\u65b0\u5174\u5ba2\u6237\u5e76\u8c03\u6574\u6211\u4eec\u7684\u613f\u666f\u548c\u4ef7\u503c\u89c2\uff0c\u4ee5\u4fbf\u6211\u4eec\u80fd\u591f\u6295\u8d44\u5e76\u4e3a\u4f9b\u5e94\u94fe\u521b\u9020\u6301\u4e45\u7684\u53d8\u9769\u3002\u8c03\u6574\u5230 Z \u4e16\u4ee3\u4eba\u7fa4\u5c06\u4f7f\u60a8\u6709\u5229\u4e8e\u5438\u5f15 Digital-ites \u7684\u6ce8\u610f\u529b\uff0c\u5e76\u5728\u52aa\u529b\u5b9e\u73b0\u60a8\u7684\u9053\u5fb7\u4ef7\u503c\u89c2\u7684\u540c\u65f6\u786e\u4fdd\u4ed6\u4eec\u7684\u54c1\u724c\u5fe0\u8bda\u5ea6\u3002<\/p>\n

\u6765\u6e90<\/em><\/p>\n

    \n
  1. \u6570\u5b57\u5546\u52a1\u548c\u00a0<\/em>Gen \u62a5\u544a\u6765\u81ea<\/em>\u00a0\u5546\u4e1a\u5185\u5e55\u60c5\u62a5<\/em>\u00a0<\/strong><\/li>\n
  2. https:\/\/www.visioncritical.com\/blog\/gen-z-versus-millennials-infographics<\/em><\/a><\/li>\n
  3. https:\/\/www.genzinsights.com\/to-win-gen-z-show-some-respect-for-the-environment<\/em><\/a><\/li>\n
  4. https:\/\/www.wgu.edu\/blog\/who-is-gen-z-how-they-impact-workplace1906.html<\/a><\/li>\n
  5. https:\/\/www2.hm.com\/en_gb\/ladies\/shop-by-feature\/16r-garment-collecting.html<\/a><\/li>\n
  6. https:\/\/www.forbes.com\/sites\/jonbird1\/2018\/09\/09\/fashions-dirty-little-secret-and-how-its-coming-clean\/#3c668e601771<\/a><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    \u5230 2026 \u5e74\uff0cZ \u4e16\u4ee3\u5c06\u8d85\u8fc7\u5343\u79a7\u4e00\u4ee3\uff0c\u6210\u4e3a\u6700\u5927\u7684\u6d88\u8d39\u7fa4\u4f53 (1)\u3002\u5c06\u80fd\u591f\u5728\u82f1\u56fd\u9000\u6b27\u6c11\u610f\u8c03\u67e5\u4e2d\u6295\u7968\u7684\u8fd9\u4e00\u4ee3\u4eba\u89c6\u4e3a\u5212\u65f6\u4ee3\u7684\u65f6\u523b\uff0c\u4ee5 Greta Thunberg \u4e3a\u699c\u6837\uff0c\u5e76\u56e0\u5176\u5728\u7ebf\u80fd\u529b\u800c\u88ab\u79f0\u4e3a\u201c\u6570\u5b57\u4eba\u201d(4)\u3002\u6570\u5b57\u7f51\u7ad9\u5f88\u5feb\u5c31\u4f1a\u6210\u4e3a\u6700\u5927\u7684\u96f6\u552e\u6d88\u8d39\u8005\u3002<\/p>","protected":false},"author":5,"featured_media":183294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[206],"postlocation":[],"posttype":[],"postservice":[],"class_list":["post-98238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-software"],"acf":[],"yoast_head":"\nAre We Building Our Supply Chains For Gen Z? - EV Cargo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evcargo.com\/zh_cn\/are-we-building-our-supply-chains-for-gen-z\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are We Building Our Supply Chains For Gen Z? - EV Cargo\" \/>\n<meta property=\"og:description\" content=\"By 2026 Generation Z will overtake Millenials to become the largest consumer population (1). 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