Global logistics and technology business EV Cargo is set to benefit from worldwide brand exposure and innovative sustainability opportunities after partnering with FIA World Rally Championship driver Elfyn Evans for the 2022 season.
British driver Evans is gunning for the world title in 2022 after finishing runner-up last season and continues with his Toyota Gazoo Racing World Rally Team, who were recently crowned manufacturer world champions.
Aligned with EV Cargo’s company values of growth, innovation and sustainability, new technical rules for this season will usher in an exciting era of sustainability in the World Rally Championship.
Evans will drive an all-new hybrid powered rally car which recovers energy during braking and can run in full electric mode on non-competitive road sections.
For the first time, the cars will be powered by 100% sustainable, fossil-free fuel produced from biological waste from the agricultural industry and using carbon captured and removed from the atmosphere.
Motorsport events are also aiming to reach net zero emissions with energy provided from renewable sources.
The partnership with Evans will allow the EV Cargo brand to benefit from the championship’s impressive global promotional platform with over 500 million TV viewers across 150 global markets and 1.2 billion online impressions.
It will also create opportunities for EV Cargo to activate its sustainability initiatives by engaging with other brands and team sponsors, many of which have also committed to the UN Global Compact and its Sustainable Development Goals.
The season kicks off with the iconic Rallye Monte Carlo on 20 January 2022 and takes in 13 events across Europe, Africa and Asia Pacific.
Dave Holland, EV Cargo executive vice president marketing and communications, said: “With this partnership, EV Cargo is not only benefitting from global brand building and media exposure but is investing to create new, innovative opportunities to activate its sustainability strategy.
“Like EV Cargo, the World Rally Championship is investing in new technology and pioneering sustainability initiatives to promote decarbonising transport. Elfyn is one of the world’s top drivers and he will be an exciting ambassador to represent the EV Cargo brand throughout the 2022 season.”
Elfyn Evans, rally driver for the Toyota Gazoo Racing World Rally Team, said: “It’s great to have EV Cargo’s support for 2022. With the new technical rules and completely new hybrid rally cars for next season, it’s set to be a thrilling and exciting spectacle that we can bring to even more fans and spectators.”
EV Cargo’s Palletforce had a virtually perfect evening at its annual Gala Awards ceremony as the network celebrated the fantastic achievements of it member companies during 2021.
The event – the jewel in the crown of the Palletforce calendar – recognises members who have delivered excellence in service and performance over the last 12 months.
Normally taking place with a glitzy celebration of more than 450 members and guests in London, for the second year running the event was held virtually, with members tuning in online to find out if they were among the winners.
The highest accolade of the evening, the Chairman’s Award 100% Club, was won by eight different members, each having delivered unrivalled service excellence and a 100% delivery performance record. Inducted into the club were Delamode Nidd Transport, MLH Transport, Evans Transport, Mitchell Storage & Distribution, Baynes & Son Haulage, Knowles Transport, Campeys of Selby, Q Delivery Services and Premier Logistics.
It was also a special night for Yorkshire’s HB Holt & Sons, which was voted Depot of the Year, picking up the prestigious Alan O’Leary Award. Evans Transport collected the Health & Safety in Operations Award, due to the exceptional performance of its drivers, while Star Transport from Thetford won the Member Services Committee Award for the second year running.
Q Delivery Services was also presented with the Sales and Marketing Award, and was included among this year’s 16 Networkers and Brand Ambassadors of the Year.
The brand ambassadors awards recognised members who had gone the extra mile to support the Palletforce SuperHub and the network.
It proved to be a great night for Ziegler (UK), which was named New Member of the Year from a nine-strong shortlist. The Essex firm, which joined Palletforce last year, has brought more than 100 years of experience to the network and was judged to have embraced the ethos of quality and customer service from the outset.
Telford’s WJ Capper picked up the European Export Sales Award.
Mark Tapper, Palletforce chief operating officer, said: “To be one of the winners is an amazing achievement as the standard of competition was extremely high this year, so congratulations to all the winners, and everyone who was nominated.
“This year, when the entire industry faced challenges, we wanted to recognise the exceptional efforts of our members to maintain the highest levels of customer service even while delivering record freight volumes.
“The combined expertise, resilience and operational acumen of our member companies is the bedrock on which Palletforce was built 20 years ago. It’s what carried us through the challenges of the pandemic, and it will continue to be the driving force as we move into a new and exciting era.”